The Fight over Net Neutrality is Far From Over

Last month, I wrote about what I consider to be the most important public policy issue affecting the arts/technology community, the issue of net neutrality. Since then, a wave of new developments have shifted the playing field and ratcheted up the fight over what is quickly becoming one of the most contentious policy issues in all of Washington. With the new FCC regulations slated to go into effect this Sunday, the legal and political wrangling over the issue is far from over, and the very future of the Internet as we know it is at stake. First, a quick overview: the issue of net neutrality has received a fair amount of coverage recently because a new set of regulations passed by the Federal Communications Commission (FCC) last December are set to go into effect this Sunday, November 20th. The regulations primarily do three things: they prohibit broadband providers from blocking lawful web traffic; require a greater deal of transparency from broadband providers regarding their network practices; and most importantly, require broadband providers to not discriminate in transmitting lawful network traffic over consumers’ internet service.

While not perfect, these regulations are an important step to ensure that the concept of the “open Internet,” or the idea that all internet traffic is treated equally, continues going forward. Simply, it would preserve open Internet access for consumers, and not allow telecommunications companies to discriminate certain types of data as they see fit.

With the new regulations slated to go into effect shortly, Republicans in Congress have sought to overturn the rules, arguing that they go too far and that new government regulations are not necessary. This past Thursday, the Senate failed to round up the votes necessary to pass a resolution overturning the rules, failing on a party line vote of 52-46, with Democrats voting in the majority to stop the bill from going forward. The Republican-controlled House voted in April on a similar bill, which passed by a vote of 240 to 179.

The opposition in Congress stated that they also believe in the concept of an “open Internet,” but felt that such regulations were better written by Congress themselves and not the FCC.

Supporters of the new regulations, including the FCC, claim that the rules bring a degree of certainty to the internet community. In a statement, the FCC stated that “any effort to disrupt or unsettle that certainty, which has been widely supported by industry, will only undermine innovation and investment in this space.”

Even if the Senate had passed the legislation, President Obama had vowed to veto the bill, ensuring that any legislative efforts to roll back the regulations will fall short of success at least through the 2012 election.

The real immediate fight, however, over the regulations will be fought in court. Several telecommunications companies, most notably Verizon, have pending lawsuits seeking to nullify the regulations, claiming the federal government and the FCC do not have the authority to exercise regulatory power over the Internet. Attempts by the FCC to regulate the internet in the past have failed in the courts, so there is legitimate concern that the current case may meet the same fate.

In addition to concerns over potential content discrimination, there are other areas where telecommunication companies may seek to change their business practices if the regulations do not go into effect. The most common concerns are over higher premiums being charged for faster data speeds, or deliberately slowing down speeds for specific websites or services that may compete with the firm providing the internet access.

As I said last month, the issue of net neutrality impacts all communities, and many of the innovative and inspiring new art works and technologies we have highlighted here on the blog in recent months stand to be impacted if efforts to weaken the regulations are successful. Innovation is best achieved when entrepreneurs, artists and managers have the freedom to use technology to share their art with the world, and the openness of the Internet since its inception has facilitated countless new art forms and inspired a new generation of artists. It would be a shame to see that kind of progress stifled at the hands of Congress or the court system.

After the defeat of the Senate bill, the White House released a statement, saying that “it would be ill-advised to threaten the very foundations of innovation in the Internet economy and the democratic spirit that has made the Internet a force for social progress around the world.” As the fight over net neutrality moves forward and the regulations go into effect on Sunday, it’s important to remember that a free and open Internet is in the absolute best interest of the arts community, and is worth fighting for. That’s a bipartisan belief that everyone in the arts community can appreciate.

13 Social Media Infographics Every Marketer Needs to See

Happy Friday! What’s everyone doing this weekend? Perhaps you’re saddling up to head to Louisville for the National Arts Marketing Project Conference. The conference starts tomorrow and goes through next Tuesday the 15^th – in which case, enjoy the conference! If you can’t make it to Kentucky this weekend, a lot of the conference will be online. Three sessions will be streaming live and archived as webcasts if you miss them. The conference will also be accessible via twitter with hashtag “#nampc”. The National Arts Marketing Project (NAMP) offers resources year round on their website to help your arts organization be better marketers. One of these is their newest ebook, 13 Social Media Infographics Every Marketer Needs to See.

The first in a series of free publications, 13 Social Media Infographics Every Marketer Needs to See is an accessible and enlightening tool for those interested in social media marketing. The publication covers the history of marketing channels, basic tips for social media usage, and then moves on to more complex topics like the demographics for each social media website. If you're looking for a way to make sense of all the social media out there, this is a great starting point.

Technology in the Arts also has a lot of great social media resources, including how to analyze your success, tap into that prized demographic, and important current trends. How is your organization using social media to be better marketers?

Facebook in the Arts: In Honor of Mark Zuckerberg's Visit to CMU

Mark Zuckerberg, Founder and CEO of Facebook

With the announcement that Facebook founder and CEO Mark Zuckerberg will make his first visit to Carnegie Mellon University (CMU) today, the Technology In the Arts team thought it would be appropriate to take a look back on the groundbreaking social media platform and the impact it’s had on how arts organizations engage their audiences. CMU is one of three campuses being visited by Zuckerberg during an East Coast college tour. While here, he will meet with faculty and students and give a talk to an invitation-only audience. He will be joined by Mike Schroepfer, Facebook's vice president of engineering.

Here’s a bit of Facebook Trivia to get us started:

• More than 800 million active users
• More than 50% of active users log on to Facebook in any given day
• Average user is connected to 80 community pages, groups and events
• More than 350 million active users currently access Facebook through their mobile devices
• Facebook is also the most popular social network for all age demographics according to a Forrester Research Survey

One of the most interesting studies on how Facebook has affected arts and cultural organizations was conducted this past summer. ‘The Tangled Web of Social Media’ was a study commissioned by Theatre Bay Area in 2011. The study examined the social media habits of 207 diverse nonprofit arts and cultural organizations with the goal of understanding how social media was being used and what best practices emerged as a result. The study found that Facebook was by far the most popular social network used by these arts organizations. Another similar finding was that community members were eight times more active commenting on the Facebook posts made by arts organizations than mentioning those same organizations on Twitter.

Here are a few ways in which Facebook has revolutionized how arts organizations are engaging with audiences:

1. Sharing Content: Arguably one of the most important ways Facebook has impacted arts organizations is the ability to share and distribute content. Devon Smith recently shared an important comment made by Adam Connor from Facebook during the High Impact Social Media Conference: History of the internet= Browse (Yahoo) –> Search (Google) –> Discover (Facebook). Whether it’s a special Halloween photo from MOMA or a series of intriguing videos from the San Francisco Ballet, arts organizations have the opportunity to share a variety of content with audiences.
2. Giving Campaigns: Facebook has also impacted the way audiences can contribute financially to their favorite organizations. The Chronicle of Philanthropy recently published an article about a California boy, Paddy O’Brien, whose inspirational story about his struggle with bone cancer resulted in 1,000 donations to the Children’s Hospital who treated him via the Facebook Causes platform.
3. Advertisement Campaigns: Facebook Ad Campaigns aren’t just for boosting numbers on fan or group pages. Many organizations have had success with attracting new fans to their events through successful ad campaigns. For further reference, Tech In The Arts published an article on best practices for running ad campaigns.
4. Ticket Buying: Companies like TicketForce have made it possible for many artists and organizations to sell tickets directly through their brand’s Facebook Page. The client operates so that ticket buyers do not have to leave the Facebook Page in order to purchase tickets.
5. Merchandise Sales: Facebook has also provided the opportunity for artists and organizations to sell merchandise on their pages.
6. Building Communities through Facebook Groups: Many arts organizations have also been experimenting with hosting group pages as opposed to “regular” pages. Groups can provide an opportunity for fans to interact with each other on a more intimate level. Beth Kanter recently featured a guest post on her blog regarding best practices for nonprofits interested in building a group page.

There’s no doubt that this social media giant has had an incredible impact on the way arts organizations interact with audiences and will continue to do so. Ultimately, many of these organizations are finding creative ways to interact with existing fans and build new audiences in a manner that has never been done before.

How has Facebook impacted your organization, either positively or negatively?

Art Meets Technology in New York City

For many of us in the arts community, especially in cities that feature a wide variety of art opportunities to explore, we are often tasked with a dilemma: what is the best way to find not only events that are close to me, but also events that my friends and I will enjoy the most? As is often the case, this is where technology comes in. The New York Times reported yesterday on a group of young arts professionals in New York City who are using social media to not only find those very events that are the most appealing to them, but also to organize like-minded individuals to join them at the newest buzz-worthy art gallery opening or museum exhibit. The tools and tactics these arts professionals are using can serve as an excellent model for artists and art lovers in any city where the arts are appreciated.

For those who are looking for more targeted art opportunities, there are a number of social media outlets where you can discover more information. The first is Meetup.com, a website where millions of people have created and found scheduled events in their communities. A good section of the site to bookmark is museums.meetup.com, where you will find dozens of groups and thousands of members all across the country who meet regularly and advertise upcoming arts events. For example, here in Pittsburgh one of the many great arts groups is the Pittsburgh Cultural Arts Group, home to 550 members who organize regular arts-related events and shows.

Organizing events and participating in MeetUp activities is not only a great way to find out about upcoming shows; it also serves as a place to meet fellow arts lovers and make contacts in the arts community. Especially for those young people who are either in school or new to a particular city, MeetUp can serve as a conduit to meeting others who share their unique interests. Instead of attending that upcoming exhibit you were looking forward to alone, you know have the opportunity to share the experience with people who share your passion and interests.

So meeting and befriending fellow arts lovers is the first step. Once you have found a group of people committed to discovering the latest and hottest events, what’s next? Instead of using more general platforms like Facebook or even text messages, the young professionals profiled in the NYT piece and many others have used Twitter to share news and events not only with their friends, but with the entire world as well. They use the hashtag #artstech to promote events, share tips and/or links to more information. The great thing about this technology is that it is completely open to everyone: searching for #artstech on Twitter will show you all recent postings by anyone who tweets using that hashtag, whether you follow them on Twitter or not.

The hashtag is one of the most important tools Twitter offers, and you can tailor it to your group’s interests. Are you involved with a small group of museum lovers in Cleveland? Start using the hashtag #ClevelandMuseumLovers when tweeting about local museum events, and as more and more people view the tweet and re-tweet, the more ubiquitous it will become, especially if you have a large Twitter following (for example, one of the hashtags we use here at Technology in the Arts on our Twitter page is #TechArtsReads to share interesting stories about the intersection of arts and technology with our thousands of followers).

But perhaps the best part about using technology and social media to discover new and exciting arts opportunities and events is the ability to use these tools to facilitate and improve the offline relationships that are so important to us. Social media is merely the first important step: meeting new people and developing new contacts is integral to our personal and professional lives, and is bound to open up exciting new opportunities that may not have been available before.

With many museums, arts organizations and galleries using social media to reach out to art lovers, there has never been a better time to use some of these technology tools to better organize and share the exciting new events and opportunities in your area.

What tools do you use to learn about art events in your community, and how do you share this information with fellow arts lovers?

(Photo: CC by Emilio Santacoloma)

Who Should Do It? Dealing with the Division of Labor

The following is a guest post from VolunteerHub.com writer Shawn Kendrick. VolunteerHub is a leading cloud-based software that streamlines volunteer management. For two decades, VolunteerHub has been trusted by volunteer coordinators throughout the world. With over 1 million event registrations managed, VolunteerHub simplifies the scheduling, registration, and tracking of volunteers.  VolunteerHub is a product of Carr Engineering, Inc. Learn more about VolunteerHub >> Deciding on the division of work within a department can be difficult. You have to take care to make sure everyone is challenged but not overburdened. No matter how hard you try, it can be hard to get it just right. Some workers will always feel they carry more than their fair share of the load. Others think that you didn’t give them enough duties because you don’t value their expertise and may even become bored or complacent. When you add volunteer considerations to the mix, you’ve got even more to think about. Below we discuss some perspectives to consider when deciding who does what.

Think Public Relations First

Your first thought in assigning any duties should be about what kind of image you will be putting out to those your serve and to the general public. If the job you are assigning has a great deal of public relations involved, it’s probably best to have your paid staff perform the function. You don’t want the general public to think you have all your non-paid folks doing the work while your actual employees hang out in the back office. Of course, we know behind-the-scenes work is as difficult and important as customer-facing tasks, but people want to know who/what their taxes/donations are going toward. It’s more tangible to them if they actually interact with the paid staff.

Look at Dollars and Cents

Now that we’ve got your organization’s image covered, we will want to look at matters from a monetary standpoint. Nonprofits, of course, have to consider dollars and cents when making decisions, just as for-profit businesses do. In general, you’ll want to look at the labor costs and attempt to sink as little of these costs as possible. For example, you have a project that requires ten hours of administrative time and then ten more hours to actually execute it. You expect you will earn $40 an hour during the execution phase (a fundraising project, for instance) and nothing during the administration part, effectively making the administrative portion a sunk cost. You have one paid worker at $20 an hour for the project and one volunteer. All things equal, you would want the volunteer to be used for the administrative portion and the paid worker on the execution phase.

What difference does it make? you might be wondering. It’s going to cost us $20 an hour for ten of the hours, and the other ten hours will be free, any way I slice it. Either way I’m investing the same amount of money in the project. The difference is this: by using the volunteer in the earlier phase, you are sinking $0 in the administrative time. If you find out early in the execution phase that you are only making $10 an hour in revenue while paying $20 an hour, you can pull the plug early, thus mitigating your losses.

Don’t Forget about the Volunteer’s Perspective

Of course, the above examples are very cut and dry. In the real world, if you strictly offer menial work to your volunteers, many won’t stick around long. So, if you have a volunteer who is great with people and doesn’t want to hide behind a desk, get him or her out there in front of folks. Same goes for volunteer recruitment: it makes the most sense to get happy volunteers to recruit other potential candidates. Just be sure to check with your volunteers often to gauge their preferences. Some will encourage you to take advantage of their expertise and skill set, while others would rather contribute in a less taxing way. Use these preferences, along with your staff’s, to decide who will shine on a particular job or project.

Ultimately, it’s up to the volunteer coordinator to know your employees’ and your volunteers’ strengths and weaknesses, as well as the nuances of your situation. When this is combined with the factors mentioned above, you’ll find task assignments to be both easier and more fruitful for your organization.

Can the arts successfully have a game dynamic?

A game dynamic simply put is an element of a game:  levels of achievement or rewards, economic systems to exchanging rewards or credits, cooperative and/or competitive aspects, design layers that change dynamics from one episode to another, and even a series of collectibles can be represented as game dynamic. Game dynamics have recently contributed towards solving medical mysteries, namely the gene folding break-through made on the fold.it puzzle game online.

Now this remarkable game is being put to use to solve the gene folding challenges of Parkinson’s disease among others.  Additionally, there have been arguments that game dynamics are what make sports sectors of the economy flourish.  Sports use a game dynamic that creates cooperation through competition. It is easy to see the potential between game dynamics and the arts but adoption of this idea has yet to garner a widespread support. Check out the previous blog: Planning for Engagement for how cell phone voting is being used at the Indianapolis Symphony Orchestra.  As another example, The AWARD show at the Joyce SoHo presents a level of competition driven by reward - in this case cash prizes for the winners of  voting contests.Some artists have ventured, guns blazing, into game dynamics; the show Best Before by Rimini Protokoll, for instance: “Pulls the multi-player video game out of the virtual realm and rewires it for an intimate theatre setting.”

The answer to the original question posed “Can the arts have a game dynamic successfully?”  is yes. Few creative artists or institutions choose to engage audiences through game dynamics whole-heartedly.  Through utilizing game dynamics, the arts world can overcome certain aesthetic hurdles and adopt  game dynamics for its potential for growth. The result could have an immense impact.

The tools to create these dynamics in the performing and visual arts are available at both high and low technologies, and can be relatively inexpensive. Cell phone voting systems can be purchased from vendors for under $100. At a small scale, usage of http://www.scvngr.com/ allows for a geographic based scavenger hunt and is relatively cost effective. Immediate interaction with audiences can be had by using audience response systems, which are shown to increase attentiveness in schools.

There are rewards at certain institutions for arts patrons who commit to a level of involvement.  There is the relatively common backstage pass, open rehearsal, or meet the artist offerings for subscribers or high-level donors, but these rewards carry with them seemingly little appeal to younger audiences in general. (Of course this is with exceptions.)  In the philanthropic world, voting contests abound to great success. In the coming months I will be using this blog to explore technological tools for implementing game layers in a variety of different ways.  I look forward to the conversations that I hope to have with everyone on this topic!

The Future of Net Neutrality and What it Means for the Arts Community

Of all the public policy issues relating to the intersection of arts and technology, arguably none is more important and vital to our continued freedom and success than net neutrality. A slew of recent changes and lawsuits have the potential to fundamentally change the way we use the internet, and the arts community stands to be greatly impacted. The idea behind net neutrality is simple: keeping the internet open and treating all data equally. The word “neutrality” means strictly that: whether you are searching for information on Google, streaming video on Netflix or using social networking tools, all of those data “packets” are treated equally and allowed to proceed at the same speed. This is the very idea of the “open internet” that so many in the arts community advocate and support, and it has helped foster innovation and evolution in many different fields, including the arts.

Many of the projects we have highlighted here on the blog in the past week, including art.sy, the Google Art Project and the Tate Trumps iPhone app, are made possible in part because of the freedom that net neutrality provides. Whether it’s an artist finding new outlets for their creativity, using the internet to connect buyers and sellers, or arts organizations using social media to find new fans, the increasing merger between the arts and technology communities is absolutely dependent on the idea that the internet should be free, open and neutral. Doing away with the concept, or diminishing that freedom, would have a severe negative impact on the arts community.

Thankfully, some recent changes have been put into place to strengthen net neutrality. Recent regulations approved by the Federal Communications Commission (FCC) are set to take effect November 20, 2011. These regulations include prohibiting broadband providers from blocking lawful web traffic, requiring a greater deal of transparency from broadband providers regarding their network practices, and, most importantly, requiring that broadband providers not discriminate in transmitting lawful network traffic over consumers’ internet service. You can read more about the new regulations on the FCC’s openinternet.gov website.

While the regulations are not perfect, and do not go as far as many open internet advocates would have liked (for example, there is still some ambiguity regarding the regulations surrounding wireless networks, which the FCC claims is a newer technology and requires more time to appropriately measure how much regulation is required), they are a welcome step in the right direction.

Before we get to November 20 however, several lawsuits have been filed in the past few months, seeking to block these regulations. And to no one’s surprise, it has been the telecommunications companies that have sought to block the regulations from being put into place, while at the same time claiming that they are the true parties interested in keeping the internet “open.”

The most recent lawsuit comes from Verizon, one of the largest telecommunications companies in the country, who are claiming that while they are committed to an open and secure internet, they object to what they call “sweeping” regulations that apply to the entire telecommunications industry. This is not the first time Verizon has filed suit against the new regulations; they also sought to remove the new regulations earlier this year, but the case was thrown out in April because the regulations were not published in the Federal Register until this past August.

The lawsuit is pending, and whatever decision is reached by the courts will have a lasting impact on the future of internet freedom. Even if the FCC and open internet advocates prevail, the fight by the telecom companies against the new regulations will surely continue, as they seek to continue their years-long crusade against the open internet and restrict whatever types of internet data they see fit.

We here at Technology for the Arts have long advocated for net neutrality and communicated why we feel the issue is of vital importance, and as the fight over the open internet heats up, it’s important that when we talk about issues of arts advocacy and what issues are at the top of our agenda, that we include net neutrality. While the recent regulations approved by the FCC are a welcome step forward, there is a still a lot of work to be done to make sure that the future of the internet remains open and neutral. You can find out more about net neutrality at openinternet.gov, and we encourage you to share the information with others in the arts community.

The arts community has long benefitted from net neutrality, and the continued innovation we have seen in recent years is dependent on it staying that way.

(Photo: CC by markrabo)

Protect Your Digital Images Online: Methods for Controlling Your Intellectual Visual Property

  “We Are More Often Treacherous Through Weakness Than Through Calculation.” -Francois De La Rochefoucauld

It is my intuitive belief that most theft of images happens online because it is really, really easy. Indeed, this isn’t the first and it won’t be the last article on the Internet about preventing people from stealing your visual images. The only real way of guaranteeing that no one steals the digital copies of your artwork is to not put it up. This, however, is n

ot necessarily a viable option for those interested in reaching an audience in the information age.

The following are a few simple ways to make it more difficult for others to copy your images.

1) Disable right click on images Code in commands to disable right click on images or <body oncontextmenu="return false;"> You will circumvent a good portion of casual illegal copying your images.

Pros: Easy, fast to implement Cons: Doesn’t block other common types of theft.

2) Digital watermarking Enter this term to any search engine for vendors who can help you acquire these services. They vary from simply imposing a subtle image onto your work once it is copied to embedded code that helps you track usage of your image whenever and wherever it is used.

Pros: You can embed visual trails back to your home website and boost your traffic, helps prevent people from passing off images (once they are stolen) as their own, and relatively fast to implement. Cons: The software will cost money and take time to implement. The watermarks are superimposed on your images and can detract from their impact.

3) Copy protection software Type ‘Copy Protection’ into your search engine and numerous software products will turn up for a variety of price points.

Pros: Copy protection software can be quite sophisticated and can dissuade a great majority of the population from coping your images. Cons: The software will cost money and take time to implement.

4) Adobe Flash Images in an Adobe Flash slide-show are much harder to copy.

Pros: You maintain quality, Flash is nifty Cons: Not everyone has Flash on their computer. People can still take screen shots. If you don’t know flash it will cost you money to implement through a designer.

Protecting intellectual property is also a matter of law and a serious one at that. For more information, legal information, please consult with a intellectual property attorney. Most states have pro-bono service organizations for artists. Simply enter in “lawyers for the arts <your state name>” into your search engine and you will be well on your way. For more general information about copyright law I would suggest you review a few more nifty articles about protecting your intellectual property.

(Photo: CC by Horia Varlan)