Happy Friday! What’s everyone doing this weekend? Perhaps you’re saddling up to head to Louisville for the National Arts Marketing Project Conference. The conference starts tomorrow and goes through next Tuesday the 15th – in which case, enjoy the conference! If you can’t make it to Kentucky this weekend, a lot of the conference will be online. Three sessions will be streaming live and archived as webcasts if you miss them. The conference will also be accessible via twitter with hashtag “#nampc”.
The National Arts Marketing Project (NAMP) offers resources year round on their website to help your arts organization be better marketers. One of these is their newest ebook, 13 Social Media Infographics Every Marketer Needs to See.
The first in a series of free publications, 13 Social Media Infographics Every Marketer Needs to See is an accessible and enlightening tool for those interested in social media marketing. The publication covers the history of marketing channels, basic tips for social media usage, and then moves on to more complex topics like the demographics for each social media website. If you're looking for a way to make sense of all the social media out there, this is a great starting point.
Technology in the Arts also has a lot of great social media resources, including how to analyze your success, tap into that prized demographic, and important current trends. How is your organization using social media to be better marketers?