measurement

What Leaders Should be Measuring: Six New Metrics from TRG Arts

What Leaders Should be Measuring: Six New Metrics from TRG Arts

Between CRM systems, social media management, and Google Analytics, arts organizations today have access to more data than ever before. Indeed, this unprecedented access has allowed for arts leaders to measure their performance more accurately and holistically than in the past. But in this ever expanding sea of data, how does an arts leader decide what information is the most important to focus on extrapolating trends on?