This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.
Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban.
Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.
Millennial and Gen Z consumers have forever altered the entertainment landscape. Shifts in their viewing habits are being motivated by a sense of community, increasingly short attention spans, and pragmatic decision-making spurred by coming of age in a digital and internet-driven environment. To fulfill these motivations, they have increasingly turned their attention to short-form content. this article offers insights on how and why Gen Z and Millennial consumers watch content.
During the COVID-19 pandemic, many who had the option began to work from home or work remotely as a safety precaution. Apollo Technical conducted a survey which suggests that in May 2020, over 26% of employed individuals worked from home. Over the course of the pandemic, that number increased to about 70%. Technology is capable of incredible things, making this remote work possible without the presence of an office or communal workplace. For musicians however, this is a different story.
As people continue to spend more and more time on their phones, up to 5.4 hours a day for the average phone owner in the U.S., orchestras are increasingly turning to apps for news ways to engage their audiences. When used effectively, smartphone applications have the potential to invite new audiences into the hall while heightening the stickiness of the most loyal subscribers. This article addresses their primary benefits and best practices for implementation.
With most major countries outside of the United States going through reopening procedures, social distancing strategies are being implemented to help stagnate or reduce the number of COVID infections. This 3 part series will highlight case studies for the Fine Arts, Theatre, Orchestra, Dance, and Movie Industries, showing measures that have been implemented or recommendations in place for each. Part 1 will focus on the museum space.
Educators who are interested in implementing gamification into their lessons should consider their goal and learning style of their students. This article details three important factors to consider when planning a gamified learning experience: motivation, generational differences, and design. The article also includes examples of applications that use gamification in music learning that can be applied by arts managers.
The winter break can be a great time to pull out a neglected reading list, whether it is for your favorite novels or book recommendations by friends. Normally, this can be done by visiting the local library, but unfortunately, this is not possible when traveling for the holidays. Fortunately, there is an app called Libby, by Overdrive, which is an e-book/audiobook reader app.
The following study investigates emerging technologies and their implications for music education, inside and outside the classroom. Learn how apps, digital instruments, practical aid technology, and wearable technology can be used to increase engagement and learning opportunities for music students in various settings.
This is part 1 in a two-part series examining hybrid museums that successfully demonstrate how bridging the physical and virtual in the museum visitor experience can increase the length, breadth and depth of engagement with the institution and its collection. Part 1 explores the Museum of Old and New Art in Tasmania.
Streaming platforms have revolutionized the music industry and the way consumers discover and listen to music. Companies are having to differentiate themselves by offering unique content, focusing on the artist, or developing different price models. To better understand this landscape, we examined six of the most successful platforms for a competitive analysis to understand the existing music streaming business model.
