gen z

The Challenge to Keep Millennials and Gen Z Interested in Long-Form, High Quality Content: Part One

The Challenge to Keep Millennials and Gen Z Interested in Long-Form, High Quality Content: Part One

Millennial and Gen Z consumers have forever altered the entertainment landscape. Shifts in their viewing habits are being motivated by a sense of community, increasingly short attention spans, and pragmatic decision-making spurred by coming of age in a digital and internet-driven environment. To fulfill these motivations, they have increasingly turned their attention to short-form content. this article offers insights on how and why Gen Z and Millennial consumers watch content.