The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.
This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.
Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban.
User Experience Designers in today’s world must discover new ways to evolve their work alongside the external challenges that they encounter. Since the Covid pandemic began, many museums have adapted their exhibits to be accessible online, allowing for continued traffic and artist exposure— from the living room couch rather than in person. How have levels of digital readiness compared to user experiences?
This is part 1 in a two-part series examining hybrid museums that successfully demonstrate how bridging the physical and virtual in the museum visitor experience can increase the length, breadth and depth of engagement with the institution and its collection. Part 1 explores the Museum of Old and New Art in Tasmania.
UX design explains how organizations value and practice relationships with audiences. These relationships are defined by the single and accumulated experiences that occur through interacting with an object in a given context. If an institution truly understands how audience members consciously and subconsciously interact in a given environment, they can better design their spaces and develop programming.
This past year, contributor Kate Tsai gave us several fantastic articles about accommodating disabilities for arts non-profits. It really seemed to interest our readers so we wanted to re-post some of the Kate's best articles, and remind our audience of a few past gems as well.
First Kate gave us a fantastic infographic about many different types of impairments and disabilities that can create barriers when interacting with an arts organization. In addition, she walked us through 6 quick ways to adjust websites, making them more readable and clear for audiences of all kinds.
Some of our most well-read accessibility articles center on technology for museums. In the spirit of other brief overviews. In 2016, contributor Christine Nolan showed audiences just which technologies can contribute to a more accessible and audience-friendly museum experience.
5 Technologies with the Potential to Enhance the Museum Experience
In the same vein, contributor Stephanie Sun wrote about 5 technologies that give audiences ways to connect differently with the arts experience. Although these weren't highlighted directly as opportunities to improve accessibility in Museums, they are all opportunities in these areas. For instance, 3-D scanning has made it possible for Museums to create touchable replicas for people with vision impairment. What are some other applications of these technologies that open doors for improved accessibility.
Opening Doors
Museums are not the only ones looking to accommodate a wider range of audiences. Contributor Christine Sajewski writes a two-part piece on what sensory-friendly performances are and how they are implemented effectively in the field. The first part focuses on the 'what' and the second part focuses on the 'how'.
Data visualization helps art institutions communicate with internal and external communities more effectively and efficiently. There are a numbers of quality data visualization tools available for free, but how arts managers use these tools defines how effective the data visualization. The following four strategies provide a guideline for arts managers to create data visualization with purpose and impact.
