The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.
This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.
Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban.
Geographic Information Systems (GIS) applications can connect museums with their communities in ways that make project management and decision-making informed and strategic. There are numerous ways that GIS maps can be used—they can provide a picture of who is visiting the museum and how they are interacting with the space once they are there. Additionally, they can aid visitors with their experience of museum collections.
After data collection, it is necessary to analyze and visualize the data to tell good stories. This process transforms numbers and descriptions into vivid stories that can be used to prove impact to different stakeholders. This post will look at the best practices for data analysis preparations, quantitative and qualitative data analysis methods, data analysis tools, visualization methods, and data visualization tools.
Nonprofit arts and cultural organizations are designed to serve a community. In the 21st century funding model, they also must find ways to collect the evidence for the impact their work has on their constituents, analyze the data, and effectively tell their stories. The following research provides an understanding of what types of impact can be measured with suggestions on how to measure and visualize findings on a budget.
Data collection and communication is an essential tool for effectively managing arts organizations. Data visualization techniques can reveal organizational or industry insights in a manner which is easy for managers to understand and communicate to their stakeholders. Explore sources for open source data, and low cost, high impact data visualization tools in this new white paper.
Data visualization helps art institutions communicate with internal and external communities more effectively and efficiently. There are a numbers of quality data visualization tools available for free, but how arts managers use these tools defines how effective the data visualization. The following four strategies provide a guideline for arts managers to create data visualization with purpose and impact.
There is an emerging opportunity for collaboration in the cultural heritage sector, as archeologists around the globe call for new methodologies to process mass-information about cultural heritage sites. This article unpacks how satellite imagery and geographical information systems are shifting the structure of the cultural heritage sector.
