Grassroots

Building a Fan-Based Climate Movement with Planet Reimagined

Building a Fan-Based Climate Movement with Planet Reimagined

Can concerts mobilize music fans to climate action? From signing a petition or voting, to participating in a protest - what actions are fans most likely to take when their favorite artists ask them to? Over the last year, Planet Reimagined’s Climate Active Fellows, Caleb Johnson and Li-Ya Mar have been tackling these questions through their project “Amplify: How to Build a Fan-Based Climate Movement.” In this podcast, Caleb and Li-Ya talk with AMT Lab Lead Researcher Hannah Brainard about their research process, sharing some key findings and next steps.