FUNDRAISING RESEARCH REPORTS
Lesly Ceballos, Shanshan Jin, Gillian Kim, Yiliu Mao and Taylor Wilkerson | 2018
Over the last few years, online giving has grown faster than individual donations overall. While many arts organizations are still utilizing traditional methods of fundraising, institutional support priorities are shifting as are the demographics and psychographics of prospective donors. As digital technologies are becoming a staple in everyday life, like their peers in the nonprofit sector, arts organizations should investigate testing and implementing digital strategies in order to remain relevant is today’s fundraising world. If arts institutions want to gain more individual donors, they will need to adapt digitally. There are many emerging fundraising tools like Short Message Service (SMS), Facebook Nonprofit Tools (Facebook NP), Peer-to-Peer (P2P), and Mobile Bidding that arts organizations can test and implement in order to acquire more individual support for their institutions.
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