At the start of 2019, AMT Lab sought a website redesign to improve the user experience of their platform. Emily Halpern describes her process and the importance of website design as it relates to cultural institutions.
UX Design for Cultural Institutions: Observation Studies
UX design explains how organizations value and practice relationships with audiences. These relationships are defined by the single and accumulated experiences that occur through interacting with an object in a given context. If an institution truly understands how audience members consciously and subconsciously interact in a given environment, they can better design their spaces and develop programming.