declining views

Declining Super Bowl Viewership: Will it Maintain Most-Watched Event of the Year?

Declining Super Bowl Viewership: Will it Maintain Most-Watched Event of the Year?

While the Super Bowl has managed to remain the most-watched live event of the year, it has not managed to maintain its robust viewership numbers in the age of cord-cutting and media saturation. Despite the trend of lower viewership, there is one instance that raises audience interest, but it remains outside of the NFL’s direct control: too-close-to-call games. Thus, there is the possibility that viewership has decreased simply due to an increase in uninteresting games in the past few years. If there’s anything the many close games this past football season, and subsequent increase in viewership, can teach us, it’s that viewers enjoy watching competitions that are truly anyone’s game.