Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban
Artificial Intelligence, Arts & Technology, Data, Digital Futures, Management
Brett Ashley Crawford, Ph.D.
Digital Strategy: Not Optional Anymore

Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.

Digital Strategy: Not Optional Anymore
Social Media, entertainment
Hannah Brainard
March News: Privacy, Security, and Trust Busting

This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.

March News: Privacy, Security, and Trust Busting

audience appreciation

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Giving Thanks for Your Fans

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Thursday marks that wonderful time of the year when we gather with friends and family, give thanks, and have a perfectly valid excuse to eat too much food and take a nap. So in this time of giving thanks, has your arts organization thought about how you give thanks for your online communities? Offering ways to thank and reward your organization’s online community is an important part of online social engagement. It reinforces for your followers how much you appreciate while giving them great incentives to spread your brand. These rewards can span from offering exclusive content only available to your online fan base to having something tangible like a specific event or rewards day at your organization focused on your online community.

Take for example the recent move by Barry and Fran Weissler, producers of the musical Chicago, to reward their Facebook fans. On January 30, 2011, Facebook Fan Day will mark the first time that a Broadway show will fill its house exclusively with their Facebook fans -- for free.  Yes, the tickets were free, but they were not simply first come, first served. Tickets were distributed chronologically to those people who got ten of their friends to “Like” the Chicago Facebook page.

Facebook Fan Day generated quite a bit of buzz and interest in a production that has been running for 15 years.
Facebook Fan Day generated quite a bit of buzz and interest in a production that has been running for 15 years.

Brooklyn Museum's special offer on Foursquare
Brooklyn Museum's special offer on Foursquare

While an idea like Facebook Fan Day is a great way to reward and expand your organization’s online presence, it doesn’t necessarily need to be a one-time offering. The folks over at Brooklyn Museum have included an on-going rewards program for their Foursquare community. By becoming Brooklyn Museum’s "mayor" on Foursquare during their First Saturday social event, a visitor can receive a free one year membership for their 1stfans social event program. One advantage to using a location based platform is that it requires users to be present at the event in order to and claim the reward. Rewarding your social media fans can increase their loyalty to your organization, give them some incentives to get through the door and create more advocates to spread your brand.  What does (or could) your organization do to give thanks to members of your online communities?