Like Caesar in the days of yore, you can host your very old gladiatorial games and pit different versions of your Web pages against each other.� With the help of Google's Website Optimizer (unfortunately, as of now, it is a free tool only available to those organizations with Google AdWords accounts), visitors are shown different versions of a particular page, and the choices they make once there are tracked.� You can then view reports detailing the results to help make decisions about your site design and strategy. More information, including walk-thru demos and guides is available at: http://services.google.com/websiteoptimizer/
