entertainment, Artificial Intelligence
Hannah Brainard
April News: Entertainment Industry Divided on ...

This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.

April News: Entertainment Industry Divided on AI Tools
Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban
Artificial Intelligence, Arts & Technology, Data, Digital Futures, Management
Brett Ashley Crawford, Ph.D.
Digital Strategy: Not Optional Anymore

Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.

Digital Strategy: Not Optional Anymore

google analytics

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Google Suite’s Top Features for Maximizing Analytics

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Google Suite’s Top Features for Maximizing Analytics

Google Analytics is an indispensable tool for any business to better serve its customers, achieve business goals, and build successful marketing campaigns. Used by itself, analytics is a powerful tool that can help an organization optimize its website and customer pathways. However, integrating additional tools within the Google Suite of tools offers more nuanced and informative means of maximizing data integration and your understanding of your institution’s website connections and conversion. This research report gives a how to for 7 critical Google Suite tools to maximize Google Analytics impact.

How Can Google Analytics Solve Operational Challenges?

How Can Google Analytics Solve Operational Challenges?

Though often used to analyze traffic and commerce, Google Analytics is a powerful tool whose applications are near-limitless. In this new handbook, AMT Lab contributor Kathleen Grennan illustrates a number of ways in which arts managers of all types can use Google Analytics to make data-driven decisions in operational settings. From obtaining new audiences to bolstering fundraising efforts, this is a good introduction to this flexible tool. Click here to find the full report.

How Can Google Analytics Help Your Arts Organization Increase Your Audience?

How Can Google Analytics Help Your Arts Organization Increase Your Audience?

Many arts organizations are constantly struggling to both bring in new patrons as well as maintain engagement among their existing base. Unfortunately, research shows that this hurdle is not going to disappear anytime soon due to a number of factors, as arts attendance has been on a steady decline in recent decades. Fortunately, Google Analytics gives arts managers the power to answer questions about their current audience demographics based on website traffic in order to both understand demographic trends and how best to target new audiences.

Why Your Arts Organization Should Use Google Analytics

Why Your Arts Organization Should Use Google Analytics

Arts organizations today face a host of challenges, ranging from traditional issues like budgetary constraints and limited staff to more recent concerns, such as shifting patron demographics and increased market disruption caused by the social media frenzy. How can Google Analytics solve these problems, and more? Read Kathleen Grennan's guide here.

From Strategy to Analysis: A Guide to Navigating Google Analytics

From Strategy to Analysis: A Guide to Navigating Google Analytics

Whether working in digital or traditional channels, quantifying impact and engagement is a challenge. Often, it is difficult to find the causal link between marketing efforts and programmatic success. It can also be confusing to figure out how to effectively use Google Analytics, which, when mastered, can be used as a tool to identify successful communication strategies and observe user behavior.

Our latest publication, From Strategy to Analysis: A Guide to Navigating Google Analytics, gives arts managers a potential solution.  Drawing parallels to the scientific method, this paper gives a complete step-by-step process using a theoretical case study organization to illustrate how an arts manager can use Google Analytics to achieve their organizational goals.

#TBT: Gaga for Google

#TBT: Gaga for Google

Today the news is buzzing with Google as they launch their Sidewalk Labs initiative in an effort to improve urban life.  But here at AMT Lab, we have spent years dedicating posts to the many ways that Google products and services can improve arts management practices.  This installment of Throwback Thursday will share several of them, drawing on posts that span as far back as 2008.

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A Case for Using Google Analytics’ Dashboards

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A Case for Using Google Analytics’ Dashboards

Google Analytics dashboards help users efficiently review important metrics and dimensions, like traffic sources or social media shares, quickly generate reporting tools, and create data-friendly cultures through easy sharing and visually storytelling. Learn about how dashboards can not only help managers process website information, but also how they can effectively communicate that information to a broader audience. 

Research Update: Using Google Analytics to Derive Insights from Data

Research Update: Using Google Analytics to Derive Insights from Data

In November 2012, NTEN and Idealware released the results of a survey studying nonprofit’s data use. Surprisingly, “outreach” data, or data relating to marketing, fundraising, and general communication activities, was commonly collected but infrequently used to inform future decisions. For instance, NTEN and Idealware discovered that 71% of those surveyed tracked the number of people on their mailing lists, yet only 23% used that data to inform spending and budgeting decisions.

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Upcoming Webinar - Google Analytics - Boot Camp for Beginners

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google-analyticsGoogle Analytics - Boot Camp for BeginnersTuesday, March 8, 2011 2:00pm - 3:30pm Eastern Register today for $25 Presenter: David Dombrosky

Google Analytics is by far the most widely used website analytics software, and it's free.  Yet many artists and arts managers pay little attention to what the analytics data is telling them about their websites.  Very few of us actually use the data to inform decisions about the design of our sites and the content that we post on our sites.

In this 90-minute webinar, we will:

  • Explore the various types of data captured by the Google Analytics service
  • Review methods for charting traffic to your site driven by your social media accounts
  • Discuss what the numbers actually mean and their implications for your site and your visitors
  • Articulate strategies for utilizing Google Analytics to make decisions regarding website design and content

David Dombrosky is the Executive Director of the Center for Arts Management and Technology (CAMT), an applied research center at Carnegie Mellon University investigating ways in which arts organizations can use online technology to more effectively meet their goals. He frequently presents technology and social media workshops for arts conferences – most recently for The Association of American Cultures, Performing Arts Exchange, Chorus America, Opera America, College Art Association, and Grantmakers in the Arts.