Gulf Tower

What Arts Managers Can Learn From Pittsburgh’s Gulf Tower Project

What Arts Managers Can Learn From Pittsburgh’s Gulf Tower Project

On February 11-13, 2015, the Carnegie Museum of Art marketed their newest exhibition, Antoine Catala’s Distant Feel, in an innovative way: by transforming Pittsburgh’s Gulf Tower into a “mood ring”.  For three nights the tower displayed the average mood of the city as determined by Pittsburgh's Instagram activity. AMT Lab Correspondent Jackie Shimshoni interviewed Brad Stephenson and David Newbury to learn what insights this project offered arts managers.