Conferences

Web Usability Notes from TitA: Canada

Josh Futrell and I are sitting in a Web usability workshop at Technology in the Arts: Canada at the moment, and I thought I'd share some notes from the session. The workshop is being led by Robert Barlow-Busch, director of product design at Primal Fusion, a semantic web startup in Waterloo, Ontario, Canada. Robert's overriding thought about usability testing is quite simple but very important: "Observe people using your Web site."

Josh Futrell at TitA: Canada Josh looks please to be learning about usability.

Why conduct usability testing?

  • More useful
  • Easier to use
  • More desirable (more positive emotional responses)

Aside from basic usability testing, Robert also just talked about projective exercises, which determine what type of emotions people attach to your organization. In the session's particular projective exercise, we were asked to imagine that a group of car manufacturer logos were members of a family. Who in the family would each of the logos represent? Robert's point was that this type of activity is more engaging than simply asking, "What do you think about Ford, Chrysler or Volvo?"

By the way, the entire group agreed that Ford was the drunk uncle. Sorry, Ford.

How does this translate to the arts field? An example that Robert presented was for an arts organization to use this type of activity to test how people view the organization's logo in comparison to the logos of other available activities (cinema, zoo, arcade, video games, Netflix, etc.).

Other resources:

The full set of slides from Robert's workshop will be available soon at TechnologyInTheArts.ca.

Stage is set for Technology in the Arts - Canada

This week\'s Technology in the Arts - Canada will feature a virtual panel in Second Life on Saturday morning.

Everything is ready for tomorrow's conference.  Brad starts off the conference with his podcasting workshop in the morning; Josh teaches an afternoon session on content management systems; and I bounce around throughout the day to make sure session leaders have everything they need.

If you are not able to join us in person, perhaps you can attend a virtual panel session in Second Life.

The image above shows the set for Saturday's panel being held in Second Life on "Virtual Concerts in the Park" which you can attend in Second Life on Saturday at 8:00AM SLT (Second Life Time = Pacific Time) by going to this SLURL - http://slurl.com/secondlife/Sea%20Turtle%20Island/46/26/22/ - which will take you to the telehub behind the amphitheatre.  Hope to see you there!

Going North

Technology in the Arts bloggers David Dombrosky, Brad Stephenson, and I are packing up to go to our sister conference, Technology in the Arts:  Canada, hosted by the Centre for Cultural Management at the University of Waterloo in Ontario.  We're flying out tomorrow for the Friday-Saturday conference. I'll be giving a presentation on navigating the murky waters of CMS selection in a session called Content Management Systems: Would You? Could You? Should You?  The simile in my presentation that I'm most proud of myself for writing?  "Open Source Software (OSS) is free like a piano listed in the classifieds is free:  Free grand piano.  Needs tuned and refinished.  You haul."

Brad's delivering his hands-on session Attack of the Pod People: Engaging Your Audience with Audio Podcasts.  He's currently trying to figure out how to get 50 pairs of headphones into Canada without breaking them or causing him to be pulled aside at any security checkpoints.

If you're going to be at the conference, be sure to stop us and say hello.  If you're not, no worries.  We'll be posting thoughts and musings about what we learn from our friendly neighbors to the north during and after the conference.  Plus, there's the U.S. conference coming up on October 9-11, 2008, in Pittsburgh.

Sponsor Technology in the Arts 2008 and be the envy of all your friends...

Want to be one of the cool kids? Sure you do. Who doesn't? The Center for Arts Management and Technology is currently offering sponsorship opportunities for its 2008 Technology in the Arts Conference, scheduled for Oct. 9-11 in Pittsburgh, PA.

Be almost as cool as this guy.

Some additional sponsorship notes:

  • Any sponsorship of $1,000 or greater secures a spot in our Tech Expo.
  • We have built into our three-day schedule more than four hours dedicated exclusively to the Tech Expo. We will also be promoting the Expo as a primary feature of the conference.
  • The Tech Expo will be located near registration in a very prominent location in the hotel.
  • All coffee breaks will be held in the Tech Expo area to provide additional exposure.
  • We will be providing a 15-minute recognition announcement and demo/speaker opportunity for the sponsor of our Keynote/VIP Luncheon.

Want more info about the conference? Follow this page for regular updates.

Want more info about sponsorship opportunities? Get it here.

Come on... everyone's doing it.

(Image in this post licensed under Creative Commons, courtesy of ninjapoodles' Flickr photostream.)

CAMT to Attend Museums and the Web 2008

Picture 1.png CAMT team members will attend Museums and the Web 2008 in Montreal, Quebec, Canada, April 9-12, 2008. The annual conference explores "the on-line presentation of cultural, scientific and heritage content across institutions and around the world." If you are planning to attend MW '08, please email CAMT, as we'd love to connect with you.

2008 NTEN Nonprofit Technology Conference

Today kicked off the 2008 NTEN Nonprofit Technology Conference in New Orleans, Louisiana. On my way toward downtown, I took this photo of Jackson Square on my cell phone.

I spent about three hours in the Science Fair (normally called an "exhibit hall" at other conferences) absorbing as much as I possible could about the various technology product and service providers who work with nonprofit organizations. I met some people doing really wonderful work, and I hope to introduce them to you as sponsors for our 2008 Technology in the Arts Conference in October! Click here for a list of companies in residence at this year's Science Fair.

After the Science Fair, I went to dinner with my fellow CAMT teammates Haebin and Guillermo, who wanted to find a place to get seafood and alligator. We ended up at the Cajun Cabin on Bourbon Street. Check out Haebin playing the spoons with the restaurants cajun/zydeco band!

After dinner, we ventured further into the wilds of the French Quarter. It turns out the Haebin has an fun-loving inner rock star who just had to get up onstage at the Cat's Meow to do a karaoke rendition of "Girls Just Want to Have Fun." Cyndi Lauper would have been proud.

On my walk back to the hotel, I passed an interesting gallery on Royal Street and took a photo of this large scale facial sculpture.

Day One - Thumbs up for me.

Sundance: Art Meets Tech in Park City

Brad and I are in Toronto working with our colleagues in the Great North on developing the content for the Technology in the Arts - Canada conference for May 9 & 10 in Waterloo. During a few moments yesterday when I hit the streets with my Visa (aka shopping), Teresa Hollingsworth from the Southern Arts Federation called me to give me her celebrity sightings report from the Sundance Film Festival. Once my petty jealousy cooled down, I wondered what interesting intersections of art and technology were taking place at Sundance this year. Here's what I've learned:

  • Last year, Sundance opened a screening room in Second Life with the indie film Four Eyed Monsters. The festival continued using its SL screening room this year with the premiere of Lynn Hershman's new movie Strange Culture featuring Tilda Swinton and Thomas Jay Ryan portraying the true story of Steve Kurtz.Synopsis: In 2004 artist and college professor Steve Kurtz was preparing for a MASS MoCA exhibition that would let audiences test whether food has been genetically modified when, days before the opening, his wife tragically died of heart failure. Distraught, Kurtz called 911, but when medics arrived, they became suspicious of his art supplies and called the FBI. Dozens of agents in haz-mat suits sifted through his home and impounded his computers, books, cat, and even his wife's body. The government held Kurtz as a suspected bioterrorist, and, nearly three years later, the charges have not been dropped. He still faces up to 20 years in prison. Because he is legally barred from comment, the movie uses actors as avatars to tell this story of contemporary art, science, politics and paranoia. � Click here for Variety's review of the film
  • Continuing in the Second Life vein, this year the festival premiered "Invisible Threads" by Stephanie Rothenberg, a new media performance artist, and her collaborator, Jeff Crouse, a digital artist and programmer. "Invisible Threads" is a virtual sweat shop that produces real-life, custom-ordered, personalized blue jeans. The project is intended as art, but the creators see it as a window into so-called "telemetric manufacturing methods of the future."“What I think is fascinating about her work is that it is a step towards what our future is going to be,” said Jeffrey Winter, a panel programmer for the Sundance Festival who focuses on media, art and technology. “It’s called art now, but in the future it’s going to be how you get your jeans. It will be daily life. So often what you call art is just people who see the future before the rest of us do.”
  • Sundance also premiered a landmark in DIY cinema -- the first solo computer-generated animated feature. M Dot Strange (nee Michael Belmont) -- writer, director, editor, producer and animator of We Are the Strange -- is the first YouTube filmmaker to hit Sundance's big screen.Synopsis: Blue is a young girl navigating the streets of a terrifying, sinister fantasy world all alone. When she meets Emmm, a fellow lost soul, she joins him on a quest for some ice cream. Upon arriving, they realize the ice cream shop has been taken over by dark forces, and the whole city is teeming with evil. Bizarre monsters surround Blue and Emmm on all sides until Rain, a sadistic hero, arrives to rescue them and exterminate the source of the evil. More about the film and filmmaker

Okay, now I am more jealous. Next year, Teresa definitely has to take me with her to Park City!