Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban
Artificial Intelligence, Arts & Technology, Data, Digital Futures, Management
Brett Ashley Crawford, Ph.D.
Digital Strategy: Not Optional Anymore

Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.

Digital Strategy: Not Optional Anymore
Social Media, entertainment
Hannah Brainard
March News: Privacy, Security, and Trust Busting

This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.

March News: Privacy, Security, and Trust Busting

Mark Kirschner

Links roundup

This just in: Audience data from 2008There have been plenty of reactions to the Audience 2.0 report released last month by the NEA.  In his article on the Dance/USA blog, Mark Kirschner of TenduTV reminds us that since May 2007, the beginning of the survey period, Apple has released four generations of the iPhone and Facebook's user base has grown 20-fold.  Marc Van Bree digs into what we can learn from the report, even though the data can’t be easily compared to data from earlier iterations of the study.  And Jennifer Edwards and Sydney Skybetter read the report as a call for dance artists to start engaging audiences online.  What is your reaction?  Is this report useful?

Reality, only better ReadWriteWeb’s report on a new augmented reality textbook reminded me of this story from Art21 on the Louvre-DNP Museum Lab.  And also this AR version of BP’s logo.  What is your favorite example of augmented reality?

Newspapers are over In an interview with the Guardian, Clay Shirky, author of Cognitive Surplus: Creativity and Generosity in a Connected Age, predicts that the traditional print newspaper is doomed and that Rupert Murdoch’s experiment in charging for online content will fail.  On a related note, the internet is over as well.  How is your marketing team taking the news?

Wait, iPods used to come loaded with Pong? This and nine other fun facts about Apple, courtesy of Mashable.