With more than 23,000 customer accounts, Tableau has established itself as a powerhouse of data visualization experts. Clients include aerospace companies such as SpaceX, healthcare institutes like John Hopkins Hospital, and even financial sector customers such as Goldman Sachs. But what does Tableau- a rather expensive budget line item- do for its non-profit customers like the Red Cross? What does data visualization even mean for non-profit groups, let alone arts organizations?

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