Of course they chose Hendrix...

It seems the New York Philharmonic is taking a cue from American Idol. During a recent concert in Central Park, the Philharmonic asked the audience to text their votes to select the orchestra's encore piece. Naturally, the audience chose "Purple Haze." After all, what audience would prefer "Flight of the Bumblebee" over the Hendrix classic? Photo courtesy of froMJersey's Flickr photostream.

According to MobileActive.org, an online resource that examines the use of mobile technologies for social change, the Philharmonic has been using Kodime, a company based in the UK, as its mobile vendor for the past two seasons.