social media trends

#TBT: Evolving Social Media Toolkits

#TBT: Evolving Social Media Toolkits

Social media platforms and their users are constantly changing, making it difficult for managers to create a comprehensive social media strategy that lasts for more than a year. Still, certain guidelines for engaging your audience through social media are becoming standard. This week’s TBT takes a look at how social media concerns, techniques, and strategies have evolved in the last five years