InSites Consulting is a European consulting firm with offices in Belgium, The Netherlands, United Kingdom, Romania and a soon-to-be office in New York. The firm serves various industries from travel to media and retail to health and produces cutting-edge research focused on branding, customer experience, innovation, and marketing insights. I stumbled upon this InSites presentation (oh happy day), and subsequently, a selection of the firm’s previous presentations (look to the right of the presentation view for additional goodies). It is far too rich in its research, insight and empirical evidence to hoard for myself-it had to be shared.
Titled “Social Media Around the World 2011,” the presentation supports what we at Technology in the Arts continually emphasize for all organizations in today’s digital age and especially for not-for-profit arts organization: you can no longer ignore the power of social media.
Even in the absence of raw data (for those of us who are skeptical of the methods used to collect the data and the empirical research presented) the message is more than convincing: with such a wide and growing audience, social media is the future of branding, marketing and networking. So, take a look at the presentation and once the shock-factor of what you just read settles, share with us.
With such a high percentage of people around the world already logged in and logged on, how can you maximize the utility of online social networking tools to brand and expand your not-for-profit arts organization?