Analytics

Learning Google Tag Manager with Google Analytics Academy

Learning Google Tag Manager with Google Analytics Academy

Collecting and interpreting data is essential for any successful online platform, whether it is an arts organization’s web site or a gallery’s sales point. Google analytics is a tool many organizations use to track their success and manage data analytics.  Yet, according to a 2015 survey by Capacity International, 90% of arts organizations indicated that they are not using Google Analytics to its full potential. There are several tools, such as Google Tag Manager, that can further increase the potential for Google Analytics to track performance metrics. 

A Picture is Worth 1,000 Numbers: Tableau or Not Tableau

A Picture is Worth 1,000 Numbers: Tableau or Not Tableau

Data, data all around. All this data, and what to do with it? Arts nonprofits around the country are working diligently to leverage attendance figures, donation reports, CRM systems, and social media analytics to make the most of their data. Reports are downloaded, numbers are crunched, and well-formatted excel sheets are made to identify trends and communicate organizational goals. When it comes to sharing this information with internal stakeholders, however, a picture really is worth 1,000 words (or in this case, numbers). Tableau is a business intelligence (BI) software that turns those facts and figures into accessible visual graphics, and is worth considering for your organization’s data-crunching needs.

Tableau: The High Cost/ High Reward of Data Vizualization

With more than 23,000 customer accounts, Tableau has established itself as a powerhouse of data visualization experts.   Clients include aerospace companies such as SpaceX, healthcare institutes like John Hopkins Hospital, and even financial sector customers such as Goldman Sachs.  But what does Tableau- a rather expensive budget line item- do for its non-profit customers like the Red Cross?  What does data visualization even mean for non-profit groups, let alone arts organizations?

Visualizing Data With Sparkwise

Visualizing Data With Sparkwise

We are surrounded by data, making it difficult to figure out where to begin, let alone how to analyze or use the information. Sparkwise is one of many data visualization tools allowing users to build dashboards, but was actually designed with nonprofit organizations in mind. The free web-based system is particularly useful for low-budget organizations or those just beginning to apply data analytics. Click here to read the full review.