Artificial Intelligence, Social Media, Surveys
Samantha Sonnet
What Are Museum Professionals Saying About ...

The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.

What Are Museum Professionals Saying About Generative AI for Marketing?
entertainment, Artificial Intelligence
Hannah Brainard
April News: Entertainment Industry Divided on ...

This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.

April News: Entertainment Industry Divided on AI Tools
Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban

fan pages

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Are You Making the 5 Biggest Facebook Mistakes?

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facebook_mistakesIn preparation for next week's webinar How to Make the Most of Your Facebook Page, I asked Maryann Devine from smArts & Culture and Jacquelyn Kittredge from e-bakery social media to share with us the 5 biggest mistakes that arts organizations make on Facebook.  Here is their reply: 1. Using Facebook as a broadcast channel rather than interacting with your fans. If your aim is to become invisible to your fans, this is the way to go. Facebook determines where you show up in your fans' default Top News stream based on the interactions of the fans and their friends with your page, and the kind of content you put up. Less interaction means your page is less visible to your fans -- the very people you want to reach.

2. Using the same voice on Facebook (and other social media) as you do in your traditional marketing. Many arts managers have trouble making that leap, and it's understandable. They're used to communicating with their patrons in a particular style -- it's hard to shake that off. The reality is that using the same voice on Facebook as you do in your ad copy is just not going to work, and you'll likely be ignored. Social media spaces are more personal, like a backyard barbeque or the kitchen table, and you need to adjust your tone accordingly.

3. Forgetting that the page is for your fans, not for your organization. As Jacquelyn often points out, fan pages harken back to fan clubs. Fan clubs were all about giving special access and fan-club-only perks to the most loyal enthusiasts. Research shows that most people 'like' Facebook pages for discounts and special offers. Keep that in mind as your interacting with your group's fans.

4. Creating a personal profile or group for your arts organization rather than a fan page. Fan pages allow you to analyze stats on how people interact with your page AND the demographics of your fans. Personal profiles and groups can't do that. Fan pages can have an unlimited number of fans. Personal profiles are limited to 5,000 friends. Most importantly, Facebook is indexed by Google and your page can improve your Google ranking -- it may be easier to find your fan page through Google than your own web site.

5. Not having a Facebook Page at all because you already have a website. People are spending more time on social networks and less time on static websites, so Facebook allows you to meet your fans where they are already are.

In addition to addressing these common mistakes, Maryann and Jacquelyn's webinar will discuss:

  • Why your organization may be invisible even to fans of your Facebook page, and what to do about it.
  • Why it’s important to engage with your Facebook fans — beyond the usual clichés about ‘conversation’ — and how to do it.
  • What is a ‘landing tab’ and why it gives you an advantage.
  • How it’s possible for even the smallest organizations to use Facebook applications like contests and advertising without breaking the bank.

    • The webinar is on Tuesday, October 19th from 2pm-3:30pm EST.  Registration is $25. Click here to register today.

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    Want to Save Your Online Data? There's an app for that...

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    In May, I participated in a webinar hosted by the National Assembly of State Arts Agencies that focused on creative technology strategies for state arts agencies.  One of the issues that came up during the Q & A was backing up communications from social media platforms.  As entities within state government, many state arts agencies are required by law to retain copies of their communications.  But how do you archive communications that take place on social networking platforms like Twitter and Facebook? backupify-small-logoOver the past two months, I have been using a potential solution.  Backupify provides daily online backup for your social media and software-as-a-service data.  They are the only online backup and storage provider to seamlessly back user data to the Amazon S3 cloud with its strong security and data duplication policy.

    So here are the pros and cons of my experience with Backupify...

    PROS

    1. Backupify provides a centralized backup location for a number of online services, including:  Flickr, Facebook, Twitter, Google Docs, WordPress, Basecamp, Gmail, and many more.
    2. Businesses utilizing Google Apps can back up all of their data at relatively low cost.
    3. Quick and easy setup.
    4. With the free account, you are able to backup one account per online service.  The premium account level backs up an unlimited number of accounts per service for just under $60/year.
    5. Users are able to choose whether their accounts are backed up daily or weekly.
    6. Users are also able to opt for a daily email notification of backups, weekly email notification, or no email notification.
    7. The system maintains a backup history identifying when accounts were backed up, whether or not the backups were successful, and how many files were backed up per online service account.

    CONS

    1. There is no standardized format for backups because the backup file type is determined by the service providers.  For example:
      • Facebook photos are backed up on the site as photo files, but other Facebook elements (friends, statuses, links, notes, and events) are stored as an XML (Extensible Markup Language) file - which I view using Microsoft Excel.
      • For Twitter accounts, users can download a PDF workbook containing the following data:  profile, updates, received direct messages, sent direct messages, favorites, and mentions.  Users may also download XML files for each of those individual data pieces as well as an XML file containing information about the user's Twitter followers.
      • WordPress blogs and websites are backed up as a MySQL database in the sql.gz format.
    2. Currently, users may backup their personal Facebook profiles but not fan pages.  I asked Backupify CEO Rob May if there are plans to add backing up Facebook fan pages to the service's offerings.  He informed me that they are working with Facebook on this functionality over the next two weeks, so this option should be available in the very near future.

    My personal experience with Backupify over the past two months has been a very positive one.  Once the service adds the capacity to backup Facebook fan pages, it will be even more useful for arts organizations and governmental agencies using social media.