Artificial Intelligence, Social Media, Surveys
Samantha Sonnet
What Are Museum Professionals Saying About ...

The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.

What Are Museum Professionals Saying About Generative AI for Marketing?
entertainment, Artificial Intelligence
Hannah Brainard
April News: Entertainment Industry Divided on ...

This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.

April News: Entertainment Industry Divided on AI Tools
Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban

americans for the arts

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NAMP 2010 - Day Three - Chip Conley and Providing the Peak Arts Experience

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To conclude the 2010 National Arts Marketing Project Conference, Chip Conley delivered an inspired closing plenary to encourage arts organizations to provide "peak" experiences based upon their audience's hierarchy of needs. Conley is the author of Peak: How Great Companies Get Their Mojo from Maslow, an arts lover, as as the founder and CEO of the Joie de Vivre Hospitality. In his address, Conley shares his unique prescription for success based upon Maslow's classic Hierarchy of Needs. Conley illustrates how audiences are ultimately motivated by peak experiences and discusses how arts organizations can give those experiences to their audiences. Americans for the Arts streamed Conley's presentation live via Livestream. The recorded version is embedded below. (Skip to the 16 minute point to get to Conley's presentation.)

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Why the Arts Matter - Video Contest Winner

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Earlier this year, Americans for the Arts launched an online video contest to encourage U.S. residents over the age of 13 to answer the question, "Why do the arts matter to you?" Congratulations to all of the winners!

Grand Prize Winner - Starting Artists, Inc.

Over 18 Winner - Student Advocates for the Arts

Under 18 Winner - Linzy Paige