The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.
This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.
Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban.
Are you considering implementing new programs, technology, or resources to enhance visitor experience for differently abled patrons? If your answer is yes, there are a few key points to remember: respect the community you are serving; ensure the changes are mission oriented; confirm ADA compliance; and install measurable methods of evaluation.
Image Credit: Jil Wright
Virtual Reality has helped researchers make significant advancements in treating burn patients, phobias, PTSD, and learning disabilities. As the technology moves into museums, it presents an exciting opportunity for improved accessibility initiatives, potentially allowing visitors with autism and sensory-learning disabilities to enjoy a customizable museum experience in a safe, controlled environment.
One of the most important aspects of successful sensory-friendly programming is the proper training and involvement of staff, volunteers, and artists. Despite any initial concerns or nerves about the uncertainties with this programming, staff members at every organization I spoke with were eager to get involved. This is the third post in our series on sensory-friendly programming.
For many families and individuals, the experience of attending a performing arts program is hindered by physical or developmental challenges. And with 1 in 68 American children on the autism spectrum, by neglecting this significant population, our institutions are failing to serve a large part of their community. Sensory-friendly programming creates a performance environment where the traditional theater rules are relaxed to better accommodate a variety of audience members. This introduction is the first in a series of posts on sensory-friendly programming.
