Independent PR professional Maura Lafferty shares her favorites apps in the What's On Your Phone? series. Check it out here.
New Publication Available: Social Media Management Software
With nearly 75% of all Americans using social media as of 2013, arts organizations of all sizes increasingly need to devise social media plans to determine which platforms to use and manage how they use them. But particularly among small arts organizations, where time, staffing, or other resources often fall short to effectively implement a social media plan, social media management software is particularly valuable.
MOOCs for Arts Managers
What's a MOOC?
Research update: Social Media Monitoring Software
In the early 2000s, nonprofit organizations asked themselves, “Why should we start using social media?” A decade later, the question now is, “How can we best use social media?” Let’s begin by exploring the ability of social media monitoring software to help carry out the social media efforts of an organization effectively and efficiently.
Research Update: Effective Uses of Social Media Management Software
Harvard Business Review found that 43% of companies that use (or are planning to use) social media believe they are using it ineffectively. Do those companies think social media is a passing fad? Or, do they just not know what to do with it? When implementing a social media plan, several questions arise: Who will update it? When will they update it? How will we keep track of our company’s reputation on a medium that never sleeps?