Gallery One at the Cleveland Museum of Art: Connecting Audiences to Art Through Technology
Museums, and all arts institutions, focus on reaching and engaging their audiences. For some it may mean reaching a broader audience while others are looking for a deeper relationship with their current audience. No matter the motivation, art museums face the daunting task of turning these desires into actionable and measurable endeavors. For some organizations, deep investments in technology may be a part of the solution.
AMT Lab's latest publication, Gallery One at the Cleveland Museum of Art: Connecting Audiences to Art Through Technology looks first at how audiences behave and engage with arts institutions using WolfBrown’s “Making Sense of Audience Engagement” framework, specifically the arc of engagement and audience typologies. These frameworks provide a lens to explore the Cleveland Museum of Art’s Gallery One initiative and to show how technology is able to reach a wide audience by filling diverse needs of engagement.