With nearly 75% of all Americans using social media as of 2013, arts organizations of all sizes increasingly need to devise social media plans to determine which platforms to use and manage how they use them. But particularly among small arts organizations, where time, staffing, or other resources often fall short to effectively implement a social media plan, social media management software is particularly valuable. AMT Lab's latest publication, Social Media Management Software: An Overview for Small Arts Organizations, provides an introduction to management frameworks for social media and product comparisons of several affordable options currently available on the market: HootSuite, Sprout Social, and Buffer. Before assigning your arts organization's social media to the newest member of your team--and especially if YOU are that new employee or intern tasked with managing your arts organization's social media--be sure to read this primer on effective social media management.

Download the full report here: http://amt-lab.org/marketingpublications/