Google Analytics is an indispensable tool for any business to better serve its customers, achieve business goals, and build successful marketing campaigns. Used by itself, analytics is a powerful tool that can help an organization optimize its website and customer pathways. However, integrating additional tools within the Google Suite of tools offers more nuanced and informative means of maximizing data integration and your understanding of your institution’s website connections and conversion. This research report gives a how to for 7 critical Google Suite tools to maximize Google Analytics impact.

This report explores the following Google features: Google Site Search, Google Tag Manager, Google Search Console, Goal Setting, Google Ads, Google Data Studio, and Google Optimize. Learn what each tool is, how to integrate them into Google Analytics, and why they can be beneficial to an arts organization.

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