Google Analytics is a tool that AMT Lab has covered extensively in recent years due to breadth of insights it can provide arts managers. The service continues to grow in popularity each year, and it is estimated that almost 50 million websites today are using it in some capacity. 

In this week's edition of our White Paper Wednesday series, we take a look back at contributor Kristen Sorek West's publication from 2015 that uses case study examples to give arts managers an overview of what Google Analytics is and how the service can help meet their organization's needs and drive success.