Earlier this summer, TRG Arts developed a series of helpful videos that explain the importance of clean data to arts organizations. Last week, we reviewed the first of three videos, focused on data stewardship. The next video, narrated by Claudia van Poperingen, a Director of Data Services at TRG, focuses on organizing and segmenting your data, stressing how spending the time upfront on these practices will create organizational efficiencies down the road. The video below provides insight into:

• What segmentation is and how it can help you better communicate with your patron base
• A sample list of questions to help you determine a tailored segmentation strategy 
• How you can begin to use this strategy within your organization 

Stay tuned within the coming weeks for TRG Arts' next video, centered around how detailed your strategy should be for a given campaign that you are planning.