Last winter, AMT Lab contributor Wei Wei gave us a look at the current state of digital analytics among national arts organizations and what some of the future possibilities are for arts organizations. Throughout her research, she developed a report that explains how arts organizations can extract customer psychographic, sentiment, and online behavior pattern data and how it might be useful to reach certain goals. Click here to read the full white paper that gives a step-by-step guide for arts managers, with specific ways to leverage analytics such as Google Analytics and Facebook Insights to make decisions with digital data points.

How has your arts organization incorporated digital analytics into your marketing strategy? Let us know in the comments below!