AMT Lab @ CMU

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Insights into Google AdWords for Arts Managers

Have you ever wondered what exactly Google AdWords is and how your arts organization could benefit from it? This new white paper by Seggen Mikael answers all of your questions. In the report, you will find step-by-step instructions to setting up your first Google AdWords campaign, and recommendations to help you derive the most value from the tool.  Click here for the full report.