Gene Carr, founder and president of Patron Technology, recently blogged about his company's new Facebook app for New York arts groups and audiences. The app, i'll go!, is a free downloadable tool that provides users a way to connect around events and organizations a way to encourage first-time attendance through Facebook-only discounts.

See a screenshot of the event search interface after the jump.

As this app is in beta, I'd strongly encourage New York organizations and audience members to install it and give it a go. If the app catches on, Carr says Patron will expand the tool to include other cities.

Find our more about i'll go! at the app's Web site.