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Who’s Afraid of Modern Art?

Who’s Afraid of Modern Art?

"Who's afraid of modern art?“ – with this question, students begin their guided journey through the Städel Museum`s new online course. The oldest museum foundation in Germany is celebrating their 200th birthday by redefining their communication strategy to fit the digital age. Part of this change is the implementation of an online art history course and more recently a virtual reality tour of the museum in the 19th century. This course is an addition to the museum new offerings, like a digitorial, a digital catalogue that informs you about the current exhibition or an online audio tour.

AMT Lab contributor Seggen Mikael sat down with Chantal Eschenfelder, Head oft he Educational Department, and Axel Braun, Head of PR and Online Communication, to discuss the online course`s implementation and success, as well as the Städel Museum’s other offerings in their digital revolution.

Podcast Episode 83 - CloudTix and the Mobile Ticketing Experience

This episode serves as a farewell to Amelia Northrup who has been working with the Technology in the Arts for the past two years while she completed her Master in Arts Management degree at Carnegie Mellon. We wish her the best of luck in her new adventures in the field!

CloudTix allows a venue's patrons to select seats and purchase tickets with an easy-to-use mobile app
CloudTix allows a venue's patrons to select seats and purchase tickets with an easy-to-use mobile app

In this episode, Amelia talks with Bill Predmore, Founder and President of POP - an interactive marketing agency crafting innovative experiences for the web, mobile devices and emerging technologies. Their discussion focuses on CloudTix, a new platform for mobile ticketing experiences which allows patron's to learn more about a performance, view multimedia content, select their seats, and purchase tickets from within an easy-to-use mobile application.

Podcast Episode #82 - Tech Tips for Small Arts Organizations

techtipsIn this episode, the Technology in the Arts team discuss 10 tech tips to help small arts organizations maximizing their effectiveness while minimizing the impact on their budgets. Topics include: all things Google, free broadcast email, social media strategy, establishing a mobile presence, using Facebook as your brand, location-based social media platforms, TechSoup Global, and more!

Cool Sites of the Episode:

  • Molly - We Are Media
  • David - VYou
  • Tara - Soundcloud
  • Tom - ArtBabble
  • Amelia - The Producer's Perspective
  • Podcast Episode #79 - Audience Engagement Platform

    TITA79In this episode, David talks with Chris Elam from Misnomer Dance Theater about the upcoming launch of the Audience Engagement Platform, an innovative web-based communications network designed to connect artists, and the environments within which they work, with their audiences – patrons, contributors, the media, and potential funders. First announced in 2008, the Audience Engagement Platform has been developing steadily with Elam's leadership.  The platform will provide templates for multiple ways in which artists can create deeper engagement experiences for their audiences.  Artists will also  have the opportunity to see what types of engagement activities their peers are creating.

    According to Elam and the AEP team:

    Over 40% of all Americans attend performing arts events each year, and there are over 6 million artists working in America. While each interacts with his/her own audience base perhaps once or twice a year, their cumulative reach is enormous. Artists have a huge opportunity to engage their audiences through the web, yet with uncertainty about which tools to use and to what degree, artists often feel stranded, frustrated, and static in their audience outreach. AEP will simplify and streamline the various online vehicles available, and it will create effective and efficient ways of engaging and growing audiences.

    Cool Sites of the Episode: AEPlatform - The online space for staying up-to-date on the Audience Engagement Platform

    Misnomer Dance Theater - So you've heard about their work with AEP, now check out their amazing work in dance

    Podcast Episode #77 - The Efficacy of Multimedia Arts Promotion and Best Practices for WordPress Sites

    tita77 This is the third and final installment of our series of podcasts (1 | 2 ) featuring interviews from the National Arts Marketing Project Conference.

    Amelia Northrup leads off with an interview featuring Kara Larson from Arts Knowledge LLC discussing the results of a research study she recently conducted on the efficacy of using multimedia marketing campaigns to promote the arts, which yielded some surprising results - particularly in regards to promoting the work of emerging or relatively unknown artists.

    David Dombrosky closes the episode with an interview featuring Ceci Dadisman from Ceci Creative discussing best practices for arts organizations using WordPress to create and manage their websites.  This interview is chocked full of tips and tools for using WordPress effectively.

    Cool Sites of the Episode

    Google Analytics Conversion University - A series of recorded video lessons designed to teach analytics "newbies" how to maximize their use of Google Analytics to gauge their website's traffic.

    WordPress Hosting on GoDaddy - Ceci recommends GoDaddy to arts organizations without their own servers and are seeking affordable web hosting for their WordPress sites.

    WordPress Plug-in Directory - Plug-ins connect WordPress websites to external services (like Google Analytics) and expand the functional capabilities of your site.  This directory allows you to search over 12,000 plug-ins to find the right ones for your website.

    Podcast Episode #73 - Overview of PatronManager CRM with Gene Carr

    PatronManagerCRMIn this episode of Technology in the Arts, Brad interviews Eugene Carr, President of Patron Technology, about the recent launch of PatronManager CRM - "an all-in-one system that manages and integrates all [of an] organization's operations: ticketing, donations, correspondence, e-mail, and calendar."  The conversation reveals Patron Technology's inspiration for pursuing the development of a customer relationship management system customized for arts organizations.  What benefits will it provide?  Can small arts organizations afford it?

    Podcast Episode #71 - Audience 2.0, Smartphone Apps and Tips for Working with Developers

    Episode71

    In this episode of Technology in the Arts, Brad and David welcome Jeff Inscho to the Heinz College staff at Carnegie Mellon University and launch into a rowdy conversation featuring:

    Cool Site of the Episode: scribdScribd allows you to easily turn any file—such as PDF, Word and PowerPoint—into a web document and connect with readers through their online community, social media sites such as Facebook or Twitter, and search engines like Google.

    Podcast Episode #67 - Results of the 2009 Ticketing Software Satisfaction Survey

    TicketingSoftwareSurvey-image-200px In this episode of Technology in the Arts, Brad chats with the Center for Arts Management and Technology's executive director David Dombrosky and marketing and research assistant Pat Germann about the results of the 2009 Ticketing Software Satisfaction Survey (PDF).

    Cool Sites of the Episode

    David: ARTSblog Green Papers Pat: Puppeteers Unite

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    Podcast Episode #66 - Google Wave, Google Buzz and the iPad

    Fake iPad Ad by Brad Stephenson In this episode of Technology in the Arts, Brad chats with CAMT's executive director David Dombrosky and CAMT's web and social media assistant Amelia Northrup about Google Wave, Google Buzz and the iPad.

    Cool Sites of the Episode

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    Podcast Episode #65 - Discussion of TenduTV with Marc Kirschner

    Flickr, CC by cybaea In this episode of Technology in the Arts, David interviews Marc Kirschner, the founder and General Manager of TenduTV, which delivers high-quality concert dance, documentaries, original programming and screendance to over 20 million US televisions, and to every household with a broadband internet connection.

    TenduTV is making a special announcement today at the Association of Performing Arts Presenters Conference in New York City.

    (Photo: Flickr, CC by Grzegorz Chorus)

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