Policies & Practices

Who’s Afraid of Modern Art?

Who’s Afraid of Modern Art?

"Who's afraid of modern art?“ – with this question, students begin their guided journey through the Städel Museum`s new online course. The oldest museum foundation in Germany is celebrating their 200th birthday by redefining their communication strategy to fit the digital age. Part of this change is the implementation of an online art history course and more recently a virtual reality tour of the museum in the 19th century. This course is an addition to the museum new offerings, like a digitorial, a digital catalogue that informs you about the current exhibition or an online audio tour.

AMT Lab contributor Seggen Mikael sat down with Chantal Eschenfelder, Head oft he Educational Department, and Axel Braun, Head of PR and Online Communication, to discuss the online course`s implementation and success, as well as the Städel Museum’s other offerings in their digital revolution.

Podcast Episode #82 - Tech Tips for Small Arts Organizations

techtipsIn this episode, the Technology in the Arts team discuss 10 tech tips to help small arts organizations maximizing their effectiveness while minimizing the impact on their budgets. Topics include: all things Google, free broadcast email, social media strategy, establishing a mobile presence, using Facebook as your brand, location-based social media platforms, TechSoup Global, and more!

Cool Sites of the Episode:

  • Molly - We Are Media
  • David - VYou
  • Tara - Soundcloud
  • Tom - ArtBabble
  • Amelia - The Producer's Perspective
  • Podcast Episode #81 - Audience Feedback 2.0 - Quantifying Intrinsic Impact

    theatrebayareaIn this episode, David talks with Clayton Lord from Theatre Bay Area about their work on "Audience Feedback 2.0" - a research study conducted with Wolf Brown on measuring the intrinsic impact (intellectual, social,  and emotional) of a theatrical performance on audiences within 18 theatres in 6 cities throughout the United States.  The study seeks to establish:

    • A web-based interface to eventually allow any company to do their own impact study at minimal expense
    • A data set that will be useful for artists, administrators, advocates, funders and audience members
    • A series of national conversations designed to tackle how best to talk about the arts in a way that isn't economic

    For more information:

    The Intrinsic Impact Project - Theatre Bay Area's current online record for the project

    Intrinsic Impact: New Approaches to Audience and Visitor Feedback - a 60-minute webinar conducted by Wolf Brown and hosted by Americans for the Arts.  (Must be an AFTA member to view this webinar.)

    Major University Presenters Value and Impact Study - a two-year study of the values and motivations driving performing arts attendance and donation.

    Podcast Episode #78 - Seven Digital Trends and Their Implications for the Creative Sector

    TITA78-ImageFor this end-of-year podcast episode, we take a look at numerous trends in the technology sector and their implications for nonprofit arts and culture organizations. David talks with Brian Newman, author of the essay "Inventing the Future of the Arts: Seven Digital Trends that Present Challenges and Opportunities for Success in the Cultural Sector" from the recently published 20UNDER40: Re-Inventing the Arts and Arts Education for the 21st Century. Their conversation explores ways in which the trends identified in Brian's essay will impact the creative sector as well as how arts organizations can adapt to these shifts in our culture.  Topics include:  downsizing and mergers, with-profit collaborations, disintermediation and the new role for curators, particpatory culture, electracy, and more.

    Cool Sites of the Episode

    20Under40 - For further information on the project, discussion forums addressing the ideas put forth by these arts leaders, and more. Buy the hardback | Buy the e-book | Discuss Brian's chapter

    SpringBoardMedia - Brian Newman's blog on the future of the media arts.  You can also follow Brian on Twitter at @bnewman01.

    The Long Tail - Wired editor Chris Anderson's book about the potential power of niche markets.

    The Participatory Museum - Nina K. Simon's guide to making cultural institutions more dynamic, relevant and essential.

    Podcast Episode #77 - The Efficacy of Multimedia Arts Promotion and Best Practices for WordPress Sites

    tita77 This is the third and final installment of our series of podcasts (1 | 2 ) featuring interviews from the National Arts Marketing Project Conference.

    Amelia Northrup leads off with an interview featuring Kara Larson from Arts Knowledge LLC discussing the results of a research study she recently conducted on the efficacy of using multimedia marketing campaigns to promote the arts, which yielded some surprising results - particularly in regards to promoting the work of emerging or relatively unknown artists.

    David Dombrosky closes the episode with an interview featuring Ceci Dadisman from Ceci Creative discussing best practices for arts organizations using WordPress to create and manage their websites.  This interview is chocked full of tips and tools for using WordPress effectively.

    Cool Sites of the Episode

    Google Analytics Conversion University - A series of recorded video lessons designed to teach analytics "newbies" how to maximize their use of Google Analytics to gauge their website's traffic.

    WordPress Hosting on GoDaddy - Ceci recommends GoDaddy to arts organizations without their own servers and are seeking affordable web hosting for their WordPress sites.

    WordPress Plug-in Directory - Plug-ins connect WordPress websites to external services (like Google Analytics) and expand the functional capabilities of your site.  This directory allows you to search over 12,000 plug-ins to find the right ones for your website.

    Podcast Episode #74 - Developing Your Digital Analytics Toolkit

    websiteanalyticschartIn this episode of the Technology in the Arts podcast, Molly Hanse talks with Michael Newberry from the Global Analytics Team at OMD, one of the world's leading companies in media communications, about measuring progress in arts organizations and how to develop your digital analytics toolkit as an arts manager.  Their conversation covers analytic tools for your online communications, choosing which data to analyze, making decisions based on data analysis, determining where to invest in advertising, and more. Cool Sites of the Episode:

    Google Analytics - It's robust.  It's free.  If you aren't addicted to it yet, you should be.  This tool provides you with all of the basic tools you need to determine how well your website is serving your organization.

    Google Insights for Search - Allows you to compare search volume patterns across specific regions, categories, time frames and properties.

    Quantcast - Web analytics experts building powerful statistical technology to understand digital media audiences. Offer free and paid levels of audience analysis.


    Podcast Episode #71 - Audience 2.0, Smartphone Apps and Tips for Working with Developers


    In this episode of Technology in the Arts, Brad and David welcome Jeff Inscho to the Heinz College staff at Carnegie Mellon University and launch into a rowdy conversation featuring:

    Cool Site of the Episode: scribdScribd allows you to easily turn any file—such as PDF, Word and PowerPoint—into a web document and connect with readers through their online community, social media sites such as Facebook or Twitter, and search engines like Google.

    Podcast Episode #70 - Discussion of "Theatre & Social Media in 2009" with Devon Smith

    Social MediaIn this episode of the Technology in the Arts podcast, CAMT marketing assistant Pat Germann interviews Devon Smith, director of research and analysis for Yale Repertory Theatre, about her recent report "Theatre & Social Media in 2009." Devon Smith holds an MBA from Yale School of Management, an MFA in Theatre Management from the Yale School of Drama, a Bachelors of Business Administration and a Bachelors of Arts from the University of Washington. She is a long time nonprofit manager, social media addict, and has developed a burgeoning interest in cinematography and world travel. With a voracious appetite for blogs & books, she is currently in pursuit of a fabulous, high paying, soul-fulfilling job that combines all of her interests–or, you know, anyone willing to actually hire her.

    Read the full report (PDF 5.8 MB) >>

    Visit Devon's blog: http://www.devonvsmith.com


    Podcast Episode #69 - Social Media Spotlight on the Mattress Factory

    JeffInschoIn this episode of Technology in the Arts, Corwin Christie talks with Jeffrey Inscho, Director of Media and Public Relations for the Mattress Factory - a museum of contemporary installation art, about ways in which arts organizations can develop cost effective technology initiatives and partner with technology providers. Related Links Mattress Factory - Friendship v2.0 SCREEENtxt BrightKite MF iConfess Deep Local