social media

#TBT: Evolving Social Media Toolkits

#TBT: Evolving Social Media Toolkits

Social media platforms and their users are constantly changing, making it difficult for managers to create a comprehensive social media strategy that lasts for more than a year. Still, certain guidelines for engaging your audience through social media are becoming standard. This week’s TBT takes a look at how social media concerns, techniques, and strategies have evolved in the last five years

Hollywood Stock Exchange: A League of Its Own

Hollywood Stock Exchange: A League of Its Own

First launched in 1996, HSX is a free web-based multiplayer gaming simulator of American film industry. The rules are simple: players use virtual currency to buy, sell, short and cover “shares” of films, directors, actors and other related virtual securities. Although the exchange is entirely fictional, it reacts to actual industry-related news, making itself a community and information hub for both professionals and enthusiasts in the film industry. 

Tweet Seat Roundup

Tweet Seat Roundup

Love them or hate them, more and more arts organizations are experimenting with tweet seats. For the uninitiated, tweet seats are a designated section of the audience where traditional  etiquette rules are bent. Use of devices in this special section is not only allowed, it is encouraged. This roundup features several AMT Lab articles on tweet seats, exploring how organization have managed both their challenges and opportunities.

Research Update: Best Practices of Social Media

Research Update:  Best Practices of Social Media

Social media use has become nearly universal among arts organizations. A 2012 social media study conducted by Pew Research Center demonstrated just how widespread social media usage was, with Facebook and Twitter as the most popular platforms by far. What best practices exist for social media use, and is managing more platforms necessarily better? 

Growing Social: How to Make the Most of Your Organization's Social Media Efforts

Growing Social: How to Make the Most of Your Organization's Social Media Efforts

As many arts marketers, social media gurus, and nonprofit professionals attest, the question for nonprofit arts organizations is no longer whether or not to use social media but rather how to use it most effectively. This shift is reflected by AMT Lab readers’ responses to our 2014 AMT Lab Reader Poll, where a whopping 76% of respondents indicated they would like to see additional research on social media analytics while only 31% indicated interest in research on social media platforms themselves.