Kick off the new year learning from some productivity pros.
What happens in the arts when there are barriers to collaborating across a physical shared space? How can arts organizations benefit from emerging technological trends and harness the capabilities of online collaborative technologies for the unique purpose and needs of collaborative artistic projects
Many arts organizations are constantly struggling to both bring in new patrons as well as maintain engagement among their existing base. Unfortunately, research shows that this hurdle is not going to disappear anytime soon due to a number of factors, as arts attendance has been on a steady decline in recent decades. Fortunately, Google Analytics gives arts managers the power to answer questions about their current audience demographics based on website traffic in order to both understand demographic trends and how best to target new audiences.
Social media use has become nearly universal among arts organizations. A 2012 social media study conducted by Pew Research Center demonstrated just how widespread social media usage was, with Facebook and Twitter as the most popular platforms by far. What best practices exist for social media use, and is managing more platforms necessarily better?
With nearly 75% of all Americans using social media as of 2013, arts organizations of all sizes increasingly need to devise social media plans to determine which platforms to use and manage how they use them. But particularly among small arts organizations, where time, staffing, or other resources often fall short to effectively implement a social media plan, social media management software is particularly valuable.
Three questions, three wishes...and a three-way tie. As AMTLab prepares to close its 2014 Reader Poll at the end of the week, we're in a dead heat for the topics of most interest to our readers.
AMTLab contributor Christine Sajewski discusses strategic uses of internal arts marketing data, as illustrated through a hypothetical performing arts organization, the Ugly Duckling Ballet. Read the full report here.