CRM systems

Podcast: CRM and Social Media Integration

Podcast: CRM and Social Media Integration

In the latest episode of the AMT-Lab Podcast series, Chief Technology Manager Ashley Anderson Kowach interviews AMT-Lab contributor Megan Ma about her research on how a nonprofit organization can integrate social media data with an existing CRM system to better understand their constituents interests which could lead to better engagement between the organization and the audience.

It Isn't So Hard to Connect Social Media Data with Your CRM System

It Isn't So Hard to Connect Social Media Data with Your CRM System

CRM integration is the process of using various technologies to “connect” multiple systems so they can pass data back and forth. Among all the possible systems to be integrated, social media could be one of the most informative ones.

Jami Rutherford - How technology plays a key role in Arts Management

Jami Rutherford - How technology plays a key role in Arts Management

Jami Rutherford is a project manager with Cloud for Good, a Salesforce Consulting Partner and Certified B Corporation that helps nonprofits advance their mission via the Salesforce platform. Jami recently sat down with AMT Lab contributor Katie Grennan to discuss how she has seen technology impact the arts industry and what she feels the future holds for the increasing intersection points between the two.