CRM integration is the process of using various technologies to “connect” multiple systems so they can pass data back and forth. Among all the possible systems to be integrated, social media could be one of the most informative ones.
Archives generally are expected to be places of preservation and documentation, as opposed to innovative research. However, the Library of Congress, America’s oldest archive, just recently unveiled a virtual laboratory space to promote experimental research and creative uses for their aged collections.
Museum collections, specifically archives, in arts and research institutions are frequently viewed negatively partially because their upkeep is expensive and complicated, taking over precious work-hours for an already overworked staff. The Smithsonian Institution's ongoing operation of a Digital Transcription Center demonstrates that this upkeep can be accomplished in a cost-saving and engaging way.
Jami Rutherford is a project manager with Cloud for Good, a Salesforce Consulting Partner and Certified B Corporation that helps nonprofits advance their mission via the Salesforce platform. Jami recently sat down with AMT Lab contributor Katie Grennan to discuss how she has seen technology impact the arts industry and what she feels the future holds for the increasing intersection points between the two.
Customer Relationship Management systems (CRM) are a vital element at the heart of many arts organizations. Databases can provide invaluable information to marketers, fundraisers, and box office staff alike. This week’s throwback takes a look at some of AMT Lab’s more popular interviews and features concerning CRM systems.