February News Roundup


1.       Can VR Survive in a Cutthroat Attention Economy

Virtual Reality has made great strides in the past decade. Now that the technology is fit for a consumer market, the only remaining challenge is getting that market to pay attention. This article examines how VR struggles to stay afloat in a sea of content coming at us from countless sources.



2.     Inside the Olympics Opening Ceremony World-Record Drone Show

Another Olympic event in the books. While there were countless spectacular moments over the course of the event, one that stuck with us was the impressive drone display during the opening ceremony.  The Olympics was a perfect place to display this innovative use of technology.



3.       How Brands Struggle Internally to Adapt to Digital

As the age of digital disruption continues, organizations struggle to update outdated legacy systems and understand how to best utilize emerging technologies. What is digital Darwinism? How can you ensure your organization doesn’t fall victim to it? Check out this infographic and find out.



4.       Amt Lab Releases a Publication!

Our newest collection of essays titled: The Augmented Museum collects all of our work to date on this topic. This post also features an interview with Desi Gonzalez of The Andy Warhol Museum. Give it a listen and check out our publication here!