#TBT: Audience Engagement


Audience engagement is one of those broad terms whose true meaning remains obscure until it's defined by an author, artist, or institution. On this #TBT we'll share some of AMT Lab's favorite articles from the past few years about audience engagement, how to define it and how it's changing. 

For further reading, AMT Lab also recommends the book Magnetic: The Art and Science of Engagement by Anne Bergeron & Beth Tuttle.

Virtual Reality And Audience Engagement In Museums
This article from 2016, covers how technology like VR can use the experience economy to create new and immersive ways to engage audiences and flex the imagination's of artists. 

What Data Tells Us About The Future Of Nonprofit Arts Institutions
Words of wisdom from our Executive Director, Professor Brett Crawford. In 2016, she wrote about how audience behaviors are shifting and how to use data to assess these changes. 

White Paper Wednesday: Cleveland Museum Of Art's Gallery One
Starting off with an overview of Wolfbrown's framework for understanding the user experience, this white paper from 2015 looks at the innovations that are revolutionizing how visitors interact with art in museums. Click here to see how the Cleveland Museum of Art has stayed on the cutting edge of interactive audience experiences, changing their Gallery One to the ArtLens gallery.  

Interview With Woolly Mammoth's Deeksha Gaur: Engaging Audiences Digitally
This is a favorite podcast from 2014. Woolly Mammoth has an audience-centric mission that they are happy to share out. Come learn from the best!