Like a Moth to a Podcast

I've just discovered and started listening to The Moth podcast. The Moth, for those of you who don't know, is a non-profit storytelling organization that brings in people - actors, playwrights, comedians, poets, personalities, and the average Joe - to tell a story from their own lives. No notes. Just a performer, a story, a microphone, and an audience. The Moth has several different live performance series and programs around the country. Now, The Moth has been around since 1997, but I'd never heard of them until a few days ago. Why? Because 1) I live in Pittsburgh, instead of New York or LA, 2) I'm not hip, and 3) I often struggle to get my recommended daily allowance of culture.

Point is: I found them eventually. I found The Moth through iTunes. I found them through their podcast.

And now? I know for a fact that I will continue to listen to the podcast. I've enjoyed their podcast so much, I'm considering buying CDs and other schwag through their site. I’m writing a blog about them. I’ve told two friends about them. And so on...

It is so very important to have as many points of entry into your organization and its services as possible, and a quality podcast can be one. We’ve got a podcast tutorial here on Technology in the Arts. There are tons of resources and guides out there. It is worth the effort, the equipment, the navigation of the waters of rights and copyright, and the time to create a new point of entry to your organization to gather fans you never knew you had, like moths to a flame.