Emerging Digital Fundraising Pathways: Survey Results & Recommendations, Part 5 of 5

As we conclude our series on Emerging Technologies for fundraising, we are excited for the opportunities facing the arts sector. As noted in early parts, digital giving is growing at a faster rate than individual giving overall, thus it is critical for fundraising professionals to develop or continue to engage in new digital pathways. The findings and recommendations from the national survey are below with our full report available here or for download in the publications section linked above and organized by content category.

#TBT: Accessibility in the Arts

This past year, contributor Kate Tsai gave us several fantastic articles about accommodating disabilities for arts non-profits. It really seemed to interest our readers so we wanted to re-post some of the Kate's best articles, and remind our audience of a few past gems as well.

First Kate gave us a fantastic infographic about many different types of impairments and disabilities that can create barriers when interacting with an arts organization. In addition, she walked us through 6 quick ways to adjust websites, making them more readable and clear for audiences of all kinds. 

Some of our most well-read accessibility articles center on technology for museums. In the spirit of other brief overviews. In 2016, contributor Christine Nolan showed audiences just which technologies can contribute to a more accessible and audience-friendly museum experience. 


5 Technologies with the Potential to Enhance the Museum Experience

In the same vein, contributor Stephanie Sun wrote about 5 technologies that give audiences ways to connect differently with the arts experience. Although these weren't highlighted directly as opportunities to improve accessibility in Museums, they are all opportunities in these areas. For instance, 3-D scanning has made it possible for Museums to create touchable replicas for people with vision impairment. What are some other applications of these technologies that open doors for improved accessibility. 

Opening Doors

Museums are not the only ones looking to accommodate a wider range of audiences. Contributor Christine Sajewski writes a two-part piece on what sensory-friendly performances are and how they are implemented effectively in the field. The first part focuses on the 'what' and the second part focuses on the 'how'.


Emerging Digital Pathways #3 of 5 Peer-to-Peer Fundraising

Peer-2-Peer (P2P) campaigns are used often among the non-arts nonprofit community in the United States. 87% of  Millennials and Generation Xers are willing to use peer-to-peer for their giving. P2P is a digital fundraising platform that strengthens the relationship between donors and arts organizations. It is an interactive platform where donors can be more actively engaged with their organizations and share their contributions with their peers. If arts organizations want to build deeper relationships with donors, they should try to include P2P in their fundraising plan.  The following article explains how.

Digital Fundraising with Text Messaging, Part 2 of 5

According to the 2018 Global NGO Technology Report, over "15% of non-governmental organizations (NGOs) worldwide regularly send text messages to donors and supporters." In addition, "43% of those NGOs use a Text To Give service for SMS fundraising." These trends continue in the United States, with the mGive Foundation's 2015 Text Donation Study finding "that for 46% of donors, giving via text is a preferred method." The most popular SMS campaigns tend to favor urgent crises, with over 65% of donors giving via text supporting disaster relief organizations, followed by health institutions and human services organizations. This particular study also referenced a "Giving Gap" where people who responded that they strongly favored using text as a method of donation rarely followed through with that wish. This led mGive to conclude that "it is likely that many donors are not being given ample opportunity to make text donations."

Given this evidence, there is a want from donors for text-based giving that is not being fulfilled. Here’s how your organization can learn to meet this demand.