Camera Precision: How ARTMYN Leverages Digitization for Engagement

Cataloging is one of the most labor intensive responsibilities for collections management, requiring the expertise of many art-specialists. It typically is also the most encountered feature of a collection, especially when the actual object is restricted with respect to: preservation, accessibility, and engagement. Digitizing collections challenges traditional paradigms for audience interaction,  and one private organization leading the progression is ARTMYN.

Who’s Afraid of Modern Art?

"Who's afraid of modern art?“ – with this question, students begin their guided journey through the Städel Museum`s new online course. The oldest museum foundation in Germany is celebrating their 200th birthday by redefining their communication strategy to fit the digital age. Part of this change is the implementation of an online art history course and more recently a virtual reality tour of the museum in the 19th century. This course is an addition to the museum new offerings, like a digitorial, a digital catalogue that informs you about the current exhibition or an online audio tour.

AMT Lab contributor Seggen Mikael sat down with Chantal Eschenfelder, Head oft he Educational Department, and Axel Braun, Head of PR and Online Communication, to discuss the online course`s implementation and success, as well as the Städel Museum’s other offerings in their digital revolution.