Find out all about how arts organizations across the country are currently collecting patron data and some best practices based on a recently administered national benchmarking study.
National Benchmarking Survey: Social Media Best Practices for Small Arts Organizations
News Roundup:
Getting Started on Location-based Social Marketing for your Organization
Research Update: Navigating Digital Analytics for Social Marketing
Social Listening: Real World Applications
5 Ways to Stop Wasting Time and Start Optimizing Your Instagram
Three Unique Insights You Can Get from Social Listening
Social Listening: Are You Taking Advantage of it?
Spotlight on Social Media: Tweet Seats at the San Francisco Opera
Arts managers in the 21st century must go further than producing work that engages their audience. They must carefully strategize and monitor the platforms through which their audience is engaging. The San Francisco Opera’s "Tweet Seats" program is a prime of example of an arts organization not only encouraging discussion, but successfully managing the discussion around their work.