Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban.
Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.
This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.
Jami Rutherford is a project manager with Cloud for Good, a Salesforce Consulting Partner and Certified B Corporation that helps nonprofits advance their mission via the Salesforce platform. Jami recently sat down with AMT Lab contributor Katie Grennan to discuss how she has seen technology impact the arts industry and what she feels the future holds for the increasing intersection points between the two.
Customer Relationship Management systems (CRM) are a vital element at the heart of many arts organizations. Databases can provide invaluable information to marketers, fundraisers, and box office staff alike. This week’s throwback takes a look at some of AMT Lab’s more popular interviews and features concerning CRM systems.
The AMT Lab researchers and editorial staff are proud to announce the release of the 2015 Ticketing Software Survey. After 3 surveys across 6 years, the research team is happy to announce that ticketing software systems are meeting most of the needs faced by arts institutions. Yet there are significant differences in feature use and perceived importance when analyzed across budget size, geographic area or discipline. In addition to deep analysis of the data, the report includes an appendix of every question and the raw data. Vendors and institutions will find this report useful for future decision-making and grant writing.
This post, originally published on Analysis from TRG Arts, is the second in a series of blog posts sharing success stories and best practices to highlight the benefits of effective data management. Find the first post here.
Data isn’t about numbers. It’s about people. When analyzed, data tells stories about people and their actions. Right now, in your database, a story exists about the decisions that people in your organization make. And, a story exists for every patron, which chronicles their relationship with your organization.
This season at Dallas Theatre Center (DTC), a great love story unfolded; however, it was not presented on the stage. During a recent TRG Executive Summit, Managing Director Heather Kitchen shared a tale of romance which both inspired and invoked a bit of envy from the other participants. It was the story of her data manager and the two departments that loved her.
This post, originally published on Analysis from TRG Arts, is the first in a series by TRG’s VP of Data Services Steve Loyd addressing data management and how it can help organizations.
When adopting a CRM system, especially as a young organization, it is often better to enter the process with a view that focuses less on the expectation of immediate business returns and more on making an investment in the future. Indeed, even the implementation of a user-friendly system like Artful.ly or PatronManager will likely involve significant staff-hours to clean data, transfer files, and train users. During a recent series of interviews conducted with nano-nonprofit administrators either on the verge or in the midst of CRM implementation, ensuring that this huge productivity drain is a one-time occurrence and not a recurring nightmare emerged as a common concern.
