Woolly Mammoth Theatre Co. in Washington, DC has been getting a lot of press lately about their re-launch of the Pulitzer-Prize winning play "Clybourne Park". Along with the production, Woolly Mammoth has begun an innovative audience engagement campaign that includes many social media platforms. In this podcast, Rachel Grossman (Connectivity Director for the theater) answers questions about social media planning, what "connectivity" actually means, and integrating efforts across platforms.[display_podcast]
This episode serves as a farewell to Amelia Northrup who has been working with the Technology in the Arts for the past two years while she completed her Master in Arts Management degree at Carnegie Mellon. We wish her the best of luck in her new adventures in the field!
In this episode, Amelia talks with Bill Predmore, Founder and President of POP - an interactive marketing agency crafting innovative experiences for the web, mobile devices and emerging technologies. Their discussion focuses on CloudTix, a new platform for mobile ticketing experiences which allows patron's to learn more about a performance, view multimedia content, select their seats, and purchase tickets from within an easy-to-use mobile application.
In this episode, the Technology in the Arts team discuss 10 tech tips to help small arts organizations maximizing their effectiveness while minimizing the impact on their budgets. Topics include: all things Google, free broadcast email, social media strategy, establishing a mobile presence, using Facebook as your brand, location-based social media platforms, TechSoup Global, and more!
Cool Sites of the Episode:
In this episode, David talks with Clayton Lord from Theatre Bay Area about their work on "Audience Feedback 2.0" - a research study conducted with Wolf Brown on measuring the intrinsic impact (intellectual, social, and emotional) of a theatrical performance on audiences within 18 theatres in 6 cities throughout the United States. The study seeks to establish:
- A web-based interface to eventually allow any company to do their own impact study at minimal expense
- A data set that will be useful for artists, administrators, advocates, funders and audience members
- A series of national conversations designed to tackle how best to talk about the arts in a way that isn't economic
For more information:
The Intrinsic Impact Project - Theatre Bay Area's current online record for the project
Intrinsic Impact: New Approaches to Audience and Visitor Feedback - a 60-minute webinar conducted by Wolf Brown and hosted by Americans for the Arts. (Must be an AFTA member to view this webinar.)
Major University Presenters Value and Impact Study - a two-year study of the values and motivations driving performing arts attendance and donation.
In this episode, Thomas talks with the Andy Warhol Museum's Josh Jeffrey, the Web and Digital Media Manager, and Tresa Varner, the Curator of Education, about their new mobile apps and the development process behind them. From augmented reality to silkscreening on the iPhone, no two apps at the Warhol are exactly alike.
Cool sites of the episode:
The Andy Warhol Museum - The home of everything Andy Warhol, this Pittsburgh based museum features work by the artist as well as exhibitions of contemporary artists from around the world.
Brunner Digital - This advertising and software development company worked with the Warhol on many of the apps mentioned in the episode.
Toura - Focused on tourism and travel industries, this mobile software development company has worked with the Warhol as well as multiple other museums and cultural institutions.
In this episode, David talks with Chris Elam from Misnomer Dance Theater about the upcoming launch of the Audience Engagement Platform, an innovative web-based communications network designed to connect artists, and the environments within which they work, with their audiences – patrons, contributors, the media, and potential funders. First announced in 2008, the Audience Engagement Platform has been developing steadily with Elam's leadership. The platform will provide templates for multiple ways in which artists can create deeper engagement experiences for their audiences. Artists will also have the opportunity to see what types of engagement activities their peers are creating.
According to Elam and the AEP team:
Over 40% of all Americans attend performing arts events each year, and there are over 6 million artists working in America. While each interacts with his/her own audience base perhaps once or twice a year, their cumulative reach is enormous. Artists have a huge opportunity to engage their audiences through the web, yet with uncertainty about which tools to use and to what degree, artists often feel stranded, frustrated, and static in their audience outreach. AEP will simplify and streamline the various online vehicles available, and it will create effective and efficient ways of engaging and growing audiences.
Cool Sites of the Episode: AEPlatform - The online space for staying up-to-date on the Audience Engagement Platform
Misnomer Dance Theater - So you've heard about their work with AEP, now check out their amazing work in dance
For this end-of-year podcast episode, we take a look at numerous trends in the technology sector and their implications for nonprofit arts and culture organizations. David talks with Brian Newman, author of the essay "Inventing the Future of the Arts: Seven Digital Trends that Present Challenges and Opportunities for Success in the Cultural Sector" from the recently published 20UNDER40: Re-Inventing the Arts and Arts Education for the 21st Century. Their conversation explores ways in which the trends identified in Brian's essay will impact the creative sector as well as how arts organizations can adapt to these shifts in our culture. Topics include: downsizing and mergers, with-profit collaborations, disintermediation and the new role for curators, particpatory culture, electracy, and more.
Cool Sites of the Episode
The Long Tail - Wired editor Chris Anderson's book about the potential power of niche markets.
The Participatory Museum - Nina K. Simon's guide to making cultural institutions more dynamic, relevant and essential.
Amelia Northrup leads off with an interview featuring Kara Larson from Arts Knowledge LLC discussing the results of a research study she recently conducted on the efficacy of using multimedia marketing campaigns to promote the arts, which yielded some surprising results - particularly in regards to promoting the work of emerging or relatively unknown artists.
David Dombrosky closes the episode with an interview featuring Ceci Dadisman from Ceci Creative discussing best practices for arts organizations using WordPress to create and manage their websites. This interview is chocked full of tips and tools for using WordPress effectively.
Cool Sites of the Episode
Google Analytics Conversion University - A series of recorded video lessons designed to teach analytics "newbies" how to maximize their use of Google Analytics to gauge their website's traffic.
WordPress Hosting on GoDaddy - Ceci recommends GoDaddy to arts organizations without their own servers and are seeking affordable web hosting for their WordPress sites.
WordPress Plug-in Directory - Plug-ins connect WordPress websites to external services (like Google Analytics) and expand the functional capabilities of your site. This directory allows you to search over 12,000 plug-ins to find the right ones for your website.
In this second podcast episode in a three-part series (1 | 3) featuring interviews from the National Arts Marketing Project conference, we talk with three arts professionals about their marketing successes (and some misfires). We lead off the episode with Amelia Northrup interviewing Sara Billman from the University Musical Society about the UMS Lobby - a virtual space, accessible year-round, where UMS offers multiple streams of engagement activities.
Next up, David Dombrosky talks with Robert Gore from Theatre Development Fund (TDF) about strategic tips for success with Facebook ads. These tips are simple and easy for any arts organization to implement.
Finally, Amelia wraps up the episode by interviewing the Susannah Greenwood (aka The Princess) of Artsopolis, the Silicon Valley’s ultimate online guide to arts and culture, about the various online marketing strategies that Artsopolis has employed (both successful and not-so-much) as well as ways to engage Gen Y audiences.
In the first in a three-part series of podcast episodes (2 | 3) featuring interviews from the National Arts Marketing Project Conference, David talks with Ron Evans from Group of Minds Arts Marketing and Technology Consultants about the events and phenomena of interest during the conference. The conversation includes:
- Live streaming video during arts conferences - Conference participants using Twitter to communicate with each other and those unable to attend - Notable plenaries and panel sessions - Tips for arts conference planners - The art of conference presentations - Minimalism vs Bullet Crazy - Reasons to lose your NAMP Conference virginity
Cool Sites of the Episode:
Technology in the Arts' Conference Recap Videos on Vimeo - Imagine a cross between The View and an arts conference. 'Nuff said.
NAMP 2010 on Livestream - The NAMP Conference provided live streaming video for two plenaries and one panel session to the general public courtesy of support from Livestream.
Twitter Discussion for NAMP 2010 - The use of Twitter to communicate with each other exploded among attendees at this year's NAMP Conference with over 5,000 tweets during the 3.5 day event.
Backupify - Daily online backup for your social media and software-as-a-service data.
Presentations on Google Docs - Allows you to keep your presentation in a tab within your browser so that you can jump between the presentation and online content.