Kickstarter Reaches Major Milestone

Depending on your perspective, the following news is either a cause for celebration, or a sobering reminder of the state of federal funding for the arts in America. Or perhaps both. Kickstarter, the funding platform for thousands of arts and other creative projects, announced last week that it is projected, through its website and thanks to thousands of contributors, to be on track to receive over $150 million in pledges in 2012, by far its biggest and most successful year to date.

This is wonderful news for the arts community, and will help thousands of artists get their projects off the ground. However, the amount does represent a milestone of sorts: while substantial in its own right, the $150 million figure also surpasses the entire 2012 annual budget of the National Endowment for the Arts (NEA), a federally funded program with the might of the United States government behind it.

So it begs the question: as sites like Kickstarter grow in popularity, and help steer more funds to specific arts projects, does federal funding for the arts carry less significance going forward?

We’re big fans of Kickstarter here at Tech in the Arts, and have written about the site’s innovative funding platform and some of the better projects that it has featured. For those who are unfamiliar with Kickstarter, a quick primer: people can post projects online, ranging from art to fashion, film to music, photography to theater, and request donations to get the projects running. The people responsible for the projects outline what they hope to accomplish, how much money they need, and can offer incentives for people to donate money, like free tickets or exclusive merchandise, depending on the amount donated. In the end, if the project fails to reach its fundraising goal (usually within a couple of weeks), no money is exchanged, and the project fails.

As it relates to the juxtaposition of the two entities, first a few caveats. Projects from outside the United States are featured, so the money in question is not confined just within our borders. Second, the site is on track to secure $150 million in PLEDGES in 2012, which does not guarantee funding. According to the site, a little over half of projects fail to meet their fundraising goals, meaning funds for those projects do not change hands. However, with people around the world willing to contribute that much money, it does represent a significant milestone in the arts community.

I wrote last week about the 2013 funding request for the NEA in President Obama’s budget, and welcomed the news about the funding being increased for the new year. However, even with the increase, the budget has failed to increase with the rate of inflation, and is actually a decrease from the early 1990’s, when the budget was in the range of $180-185 million per year.

However, as budget deficits climb and the debt reaches new heights each year, the axe seems to fall on what’s referred to as “discretionary” spending, or spending that’s not mandated by existing laws, first, and that includes programs like the arts, education programs, and public service organizations. This has especially been true in recent years, with calls by some in Washington to drastically cut discretionary programs and cap them from future increases.

As I talked about last week, the NEA is an essential resource for arts organizations, after school programs, schools and community groups who depend on federal programs to survive. Few of these groups generate the amount of internet excitement as the projects on Kickstarter, and cannot rely on social media or online funding mechanisms to continue. Their continued existence rests largely with the help of their local communities, state and local organizations, and most importantly, the federal government.

My concern is that with sites like Kickstarter providing a mechanism for taxpayers to select the individual projects they would like to see funded, the desire to continue to fund the NEA and other arts programs will diminish. Why, after all, have taxpayers pay for a central agency like NEA when individuals can contribute to the projects in their community, or the projects they share an interest with, instead of some program or group they have never heard of?

The NEA has been targeted for elimination in recent sessions of Congress, but thankfully it has survived. Even though the advent of online fundraising tools has provided a steady source of pledges and funding for arts projects, the backbone of arts funding continues to be at the federal and local levels, and any decrease or entire elimination of funding would have a catastrophic impact on artists, the arts community, and arts lovers everywhere.

Another way to look at it this: with the advent of sites like Kickstarter, funding for the arts is increasing, and is becoming a wildly successful endeavor. Last year, Kickstarter received over $90 million in pledges, with several projects hitting the $1 million mark. This is NEW money coming into the arts community, and it deserves to be celebrated.

The ideal, however, is a world where both funding mechanisms continue to move forward, and serve the unique niches they cater to: Kickstarter to the up-and-coming and innovative film/music/theater/art projects and NEA for the community-based groups and local arts organizations.

Congratulations are in order for our friends at Kickstarter, with many more years of continued pledges and success moving forward. It is my hope that the same kind of success and impact continues with NEA, as it faces significant hurdles in Congress to secure future funding.

In Case You Missed It - February 2012

February 2012 was a busy month here at Technology in the Arts, and while its not yet over, let’s take a look at some of the great stories we covered.

There were some neat developments in the world of visual arts and art museums. The Met teamed up with Google and the High Museum of Atlanta released a new app. We also have a wishlist of exhibitions with cool tech elements.

February also featured some amazing events, including a lecture by Chad Bauman, director of communications at Arena Stage, and an interview with him. We covered an Art Hack Day and the Kinetica Art Fair in London. TechSoup launched a Digital Storytelling Contest this month which you can still enter until February 29!

All in all, a pretty solid month. What were your favorite stories in the arts and technology?

5 best practices to keep your email marketing relevant

Guest blogger Amelia Northrup is the Strategic Communications Specialist at TRG Arts, the data-driven arts consulting firm. She previously blogged for TITA from 2009-2011 as she completed her Master of Arts Management from Carnegie Mellon. This post is cross-posted on Analysis from TRG Arts.

We’re not buying the bad rap email marketing is getting these days. You’ve heard it all before. Open rates are down. Users often filter emails by sender and ignore unwanted or low priority communications. Sophisticated spam filters are plucking out and putting in quarantine anything resembling a sales message. And sophisticated users, especially those in the Millennial generation, prefer other media.

The offsetting fact is that access to email is greater than ever. Users of all ages have smartphones and tablets that make on-to-go communication easy, convenient, and ubiquitous. And, those worrisome open rates for email? They actually reached a two-year high in the third quarter of 2011.

So, when our clients ask whether it is worth it to continue to use e-mail in marketing and fundraising campaigns, our reply is: Absolutely.

Why? 

Email is cost-effective. In TRG’s two decades of experience, the most effective way to reach (and sell to) arts and entertainment patrons is via direct marketing. Simply put, direct communications get the right message in front of the right patron at the right time whether the message goes out by snail mail, telemarketing, or email. (Read a case study on this.) Of all direct channels, email marketing is often the cheapest weapon in your arsenal. Social media and other new media channels can help a campaign, but, like radio, TV and other “broadcast” media, it’s far less likely to reach the intended target and make the same sort of impact as a direct, targeted message.

Email plays a crucial role in today’s multi-channel campaigns.  We advise a 2-1 punch of direct snail mail with some sort of follow-up by email.  That second “touch”  via email acts as a “booster shot” to a campaign already in motion—reminding patrons of a deal or deadline and keeping your organization top-of-mind.

So, what makes email marketing effective?

1. Keep complete, clean patron records.  In all direct marketing, cleanliness is next to godliness--regardless of the channel you’re using, but especially with email marketing. A patron may move from their home and keep their email address and vice versa. Best practice is to keep each patron’s contact information up-to-date and tied to their home address and to their transaction history with your organization.

2. Update patron records regularly.  As a rule of thumb, you should always plan to import fresh lists at the end of each phase of a subscription, membership, and donor campaigns.  Also, refresh your records and email lists after each event or program has finished its run.  That’s how new patrons and their most recent transactions get added to your lists.

3. Make sure that those who opt out stay out. If your email system is worth its salt, it should automatically take people off your lists who opt out—and keep them out if you inadvertently add them again.  But what about patrons who have opted out of all communication with you in your ticketing or CRM system only? You must make sure that your email lists include those opt-outs too.

4. Reserve your right to a one-time email. Opting out from email communication is governed by separate, different standards than are “do not mail” and “do not call” designations. A patron’s presence on one of those mail or call suppression lists need not stop you from emailing. Once there is a business transaction--a ticket sale, donation, purchase of an event--you may email both a confirmation of the transaction and one follow-up communication. Best practice dictates that your one follow-up communication include, prominently, the ability to opt-out from future emails. So, we advise that your follow-up be well-crafted to keep patrons coming back and wanting to hear more from you. (Here are some good examples of follow-up emails from Convio.)

5. Invest time in email data hygiene.  It’s a lot of effort to pull lists correctly and import those lists into your email system--not to mention tracking which are current and who is on which lists.  (That’s why we love systems that integrate all transactions with email addresses!) The rewards of time you invest in your email data are great: higher open rates, greater response to offer, more engaged patrons.  A tool like email, which is direct, cheap and nearly universal, is worth every bit of time you invest, and will be relevant for years to come.

A Look at Typography: Google Web Fonts and More!

This terrific, typographic Thursday, let’s take a flourishing swoop through the world of serifs, ligatures, and stems. If your knowledge of type is limited to Times New Roman, Arial, and the omnipresent Helevetica, its time you enlarged your typographical horizon. For no amount of bolding, italicizing, and underlining can emphasize the importance of using appropriate and engaging typefaces.

Recently, the Metropolitan Museum of Art won the “Best in Class” award from Interactivity Media for its new website. While the Met had a lot of help from Cogapp, a company specializing in digital media technologies, there are number of cost-effective ways to improve the visual appeal of your own site; typography being one of the oldest and most aesthetically attuned.

A little over a century ago, the glistening era of the Parisian Belle Époque was beautifully, and textually illustrated in the posters by Henri de Toulouse-Lautrec. During World War I, Dadaists employed unconventional typography in their manifestos to signal an era of violence that could no longer conform to the bourgeoisie proprieties of the past. Even our love for vintage posters from the earlier half of the twentieth century has a lot to do with the brilliant use of typography!

But somewhere along the line, we became rather stiff in our typographical efforts. Concerns with readability lead to an irrational fear of the serif, and the world forgot that it had come this far, using typefaces besides Arial or Helvetica. While it is true that some of the older typefaces lose their readability when viewed online, there are many, many typefaces that have been created since the advent of the web. These newer font families are easy on the eyes, in both readability and visual flamboyance. Forget Comic Sans, it’s time for Fonts Sans Boredom.

One of the best places to start searching for the perfect typeface is in the neat world of Google Web Fonts. "Google Web Fonts makes web fonts quick and easy to use for everyone, including professional designers and developers. We believe that there should not be any barriers to making great websites. Our goals are to create a directory of core web fonts for the world and to provide an API service so that anyone can bring quality typography to their webpages."

The fonts provided by Google are open source, which means they are free and can be used sans fear! Each font is accompanied by a short paragraph describing its origins and the best uses (titles, sub -headings, paragraph text) for that particular style. You may be interested in an article in Mashable that gives you step by step instructions on How to Implement Google Font API On Your Website.

 Another great resource for the art of the alphabet is the website I Love Typography. The site features lots of informative articles by John Boardley, the publisher of Codex, the journal for typography. If you happen to desire a more typographical world, the website is great way to learn about different typefaces and their appropriate usage. As Boardley writes, “It’s just about impossible to imagine a world without type, but at the same time type’s ubiquity has most of us taking it for granted. So take a closer look.”

If you do take a closer and more critical look, you will soon notice how some sites employ typefaces to their advantage. I Love Typography is, of course, an undoubtedly great example! Others include The New Yorker, which uses beautiful text and plenty of white space to lessen the clutter and increase its visual appeal. Typographica and The New York Moon (showcased above) are other great examples of websites that transform text into graphic design! An entire list of sites showcasing the marvels of typography can be found in an article by the Design Cubicle.

So let terrific typography embolden you! Let's use it to eliminate textual overload and alphabetical lackluster.

Leading with Social Design at Facebook’s Analog Research Lab

“Everything just is,” says Christopher Cox, Vice President of Product at Facebook. Photos is an application for photos, Events is for events, and Groups is for groups of people. Though many criticize Facebook’s interface and design as bland and uncreative, its designers at the Analog Research Lab test their ideas and design decisions in a highly informed way.  According to a design mind article by Reena Jana, the Analog Research Lab is the company’s creative design space used to

...create branded marketing materials—T-shirts, for instance—for developer conferences and other Facebook events. It’s also where designers experiment with simple fonts and sleek iconography that will eventually influence what appears on the Facebook website.

I had never heard of Facebook’s Analog Research Lab. But its purpose, products and success reminded me of topics I have discussed in previous posts. For example, consider Facebook’s design decisions in light of  Nina Simon’s The Participatory Museum. Facebook has certainly managed to promote a social experience that is accessible, meaningful and unique to each user, in large part due to the structure format and design elements the creative team at the Analog Research Lab develops.

Or consider artist Tanja Hollander’s most recent project, Are You Really My Friend? The Facebook Portrait Project,  exploring the (d)evolution of human relationships as a result of our simultaneous existence in two worlds- the virtual and the real. At the Lab, designers are on a mission to make virtual interactions between individuals less cyber and more real.

The Analog Research Lab is not staffed with full-time employees. Instead, it serves as a space for Facebook designers to express the company and the brand using tools and techniques that are, get this, non-digital. The lab is stocked with a printing press, wood cutting tools, ink, a dark room for developing photos, drying space, etc. It encourages designers to focus purely on design, design techniques, and simpler, less complicated design strategies. True to its name, the Analog Research Lab is also a design research space. Colors, fonts, styles, shapes, etc. are tested on real people to gauge their future success and popularity online. The designers also use the space to make motivational, quirky screenprinted posters. Lots of them. So. Cool.

The Lab also serves as the home of Facebook’s new Artist-in-Residency program, a project to create, support and install offline artwork in Facebook’s offices. The first artist, Jet Martinez, recently completed a large, colorful mural titled “Bouquet” to beautify the walls of Building 17, where the company’s engineers work their magic.

Facebook’s offline and online design decisions aim to support human-to human interactions. This may come as a surprise, especially in light of the charged sociological and anthropological discussions that social media has forever affected (for the worse) humans’ ability to interact, engage and relate to one another in the physical world. Facebook’s creative leadership, including Cox, Ben Barry and Everett Katigbak, are committed to the design approach of “social design.” Updates to Facebook’s features, product development and design are made in response to users and their online behavior. Jana explains this approach as one that

…improves how people build human-to-human, versus human-to-interface, connections online.

Take for example one of the Lab’s stationary products- postcards printed with the word “Poke” in red letters. The design is in obvious reference to the virtual action of “poking” a friend on Facebook. To support the human-to-human connection, designers in the Lab created printed postcards, with non-digital design tools, for Facebook employees to write hand-written messages to send through good old fashioned, snail mail. The creative work done in the Lab explores the overlap and divide between cyber and physical interactions- translating Facebook's interactiveness in the digital realm to a tangible reality in our inhabitable space.

It is a neat space- the perfect dichotomy of trendy, vintage workshop and hip, old-school office. I am always curious to see how technology companies incorporate offline art and celebrate non-digital artists in their physical space, if they even do so. Are there other technology companies with similar artistic, in-house projects like Facebook's Artists-in-Residency program? Do technology or digital design companies have a responsibility to support non-digital and offline art? Are cyber users more attracted to online interfaces with simpler, non-digital design elements? Take a look at your own Facebook page. Think about the scaffolding, constraints and structured components that ironically, like Simon suggests, make self-expression so much easier and fluid.

NEA Sees Increase in President's 2013 Budget Request

Budget season is upon us. There may be no more exciting time of the year, if you are like me and revel in the workings of our federal government and how policy gets made. Even though Congress is perhaps not the most popular body of work these days (and that may be an understatement), the budgetary season is important because it tends to set the tone for the policy and political arguments for the rest of the year, and in an election year like this one, it becomes even more so. President Obama’s 2013 budget request, released last Monday, contained spending cuts across dozens of federal agencies, including the armed services, health care, and energy. But one area, accustomed to cuts in recent years, received a welcome surprise this year, seeing their funding request increase from 2012: the arts community.

The president’s budget, which clocked in at about $3.7 trillion dollars, included a request of $154.255 million for the National Endowment for the Arts (NEA), which is a slight increase of about $8 million from the funding that the NEA received this year. While still lower than the funding NEA received in 2010 ($167.5 million), it is a step in the right direction.

As the New York Times reported, included in the increase is about $4 million that would go directly to non-profit arts organizations and another $2.7 million for state and regional arts organizations.

As many in the arts community are well aware, the NEA serves a critical role in supporting artists and arts programs around the country. The vast majority of its annual budget goes towards grants that support artists in the communities of music, art, photography, theater, literature, and more. Just as important are the group’s efforts in art education, educating and introducing children to the wonders of the arts.

Not only are the group’s efforts vital to the artistic community; they also help create jobs and boost the economy in a tough economic climate. As NEA Chairman Rocco Landesman said last week, “A dollar invested directly through the NEA is matched by $8 in additional investment and generates $26 of economic activity in the community. In short, art works.”

Now when I say “budget request,” it is specifically that: the President is required by law every year to submit his budget request to Congress. This document is not law, but merely the budget that the president would like to see. It’s more of a wish list, or set of funding appropriation requests, that the president would like to see fulfilled. It is up to Congress to pass appropriations bills for each federal department and send them to the president for approval.

(If you’re interested in hearing me talk about the budget more in-depth, I appeared on the Carnegie Mellon radio program “Policy that Matters” last week to talk about the president’s proposal, and it is now available online.)

The important thing to remember about budgets is they set forth priorities. They help set the president’s agenda and represent a list of what he believes is worthy of investment. The commitment to the NEA, even though the funding increase is minor, represents a commitment to improving the lives of artists everywhere. In a tough economic climate, this commitment has never been more important for the arts community.

I last wrote about protecting federal funding for the arts this past October, and while the president’s budget is an encouraging sign, the calls for budget cuts and austerity measures continue in Washington. There is certainly still a chance that funding for the NEA may decrease when the budgetary bills are passed by Congress later this year.

There are certainly more pressing budgetary topics in the news, and the amount dedicated to NEA is a very small percentage of the overall budget. But for the artistic community, and for those who depend on the programs NEA supports, they remain a vital part of our American psyche and play a huge role in advancing the joys and benefits of the arts. In tough economic times however, and calls for budget austerity by some, there will be an incentive to decrease the budget in as many areas as possible.

The arts are as deserving as ever of our continued commitment to support the NEA and the causes it advances. Seeing the increased budgetary request for the endowment is a welcome sign. Even though it seems like Congress can agree on nothing these days, it is surely our hope that the continued support of NEA and arts programs everywhere will be one area where all sides can agree.

Expanding the Dialogue with the CultureCode Initiative

While the intersection of technology and the arts has always presented a series of exciting opportunities for us here at Technology in the Arts, the reality is many cultural and arts organizations find technology challenging. It can seem especially prohibitive to small organizations and individual artists who may lack expertise. The Arts Council England and Codeworks have developed an interesting forum to increase the dialogue between arts organizations and the developers of this intimidating technology, the CultureCode Initiative.

No definition fits the CultureCode Initiative better than the one straight out of their digital press release,

“The CultureCode Initiative is a series of free events designed to open up new opportunities for highly skilled developers, designers and assorted geeks to work collaboratively with cultural organisations and artists.”

Here’s why I find the idea of the CultureCode Initiative so fascinating: technology often overwhelms people and appears antithetical to cultural organizations that feel that new technology can make them obsolete. The CultureCode Initiative seeks to completely debunk that myth, as Tyneside Cinema Chief Executive Mark Dobson explains, “You don’t need to have any previous experience of digital to attend this event”.

The CultureCode Initiative’s website even states “you don’t need an IT department” to partake and learn from their events, and some are guaranteed to be "jargon-free". The advent of web 2.0 and the current culture of sharing absolutely everything via the internet has democratized information. The CultureCode Initiative, to me, is increasing accessibility and informing arts and cultural organizations know that it is possible and it is easy for them to join this discussion.

Most importantly, perhaps, the discussion is not meant to be in one direction. While most similar opportunities are aimed at instructing arts organizations in utilizing technology, the CultureCode Initiative encourages two-way dialogues, with events showing developers how they can take a new look at cultural organizations and how cultural organizations can reconsider their “digital assets”.

If you’d like to join the discussion live, their first events start early next week (Tuesday, February 21^st ) and CultureCode ends with a huge twenty-four hour Hack towards the end of March.

If you don’t happen to live in the North East of England (where these events take place) you can join the discussion digitally by tweeting @Culture_Code.

Any of our readers going? Be sure to let us know your perceptions of the events – you can bet Tech in the Arts will be watching to see what cool solutions come out of the CultureCode Hack.

The future of classical music?

Brahms, Bach, and Beethoven will never know that years into the future, their music would be competing with other forms of entertainment like cinema, television, and Lady Gaga. For the symphonic trio, the world remains a place still captivated by allegro, andante, and capriccio. Yet, the 2008 NEA Arts Participation Survey presents a less than grandioso future for performing arts organizations. The leitmotif being that arts participation continues to decline, and audiences for classical music are both ageing and shrinking. So are there only grey, sonorously thundering skies for future of classical music? Well, perhaps technology can provide little pockets of melodic sunshine. After all, we live in a world of brilliant ideas and constant change. And some musicians are already turning to the next page of notes in classical music’s future.

The harbingers of music’s future can be found in the work of Alexander Chen, an artist and musician who currently works at Google Creative Labs. You may just be familiar with one of Chen’s projects, the LesPaulDoodle, which was so popular that “it became the first Google Doodle to live for an extra 24 hours.” One of his wonderful projects directly pertaining to classical music is titled Baroque.me, a novel visual interpretation of the “first Prelude from Bach’s Cello Suites.”

http://vimeo.com/31179423

“Using the mathematics behind string length and pitch, it came from a simple idea: what if all the notes were drawn as strings? Instead of a stream of classical notation on a page, this interactive project highlights the music’s underlying structure and subtle shifts.”

Chen recently created a project titled Mta.me where the New York City’s subway map was transformed into a dynamic string instrument. Using the trains’ real time movements, every interaction between the different train lines evokes a musical pling. As the map gets busier, the underground’s plays an eclectic and staccato tune of thousands of New Yorkers travelling from point A to point B.

http://vimeo.com/19372180

Chen’s work is innovative, interactive, and readable, for those who do not speak the trebled language of sheet music. It also derives music from unlikely places and as he said in Mashable, “I’ve also always liked the idea of inanimate objects generating music, coming alive.”

The visual aspects of music showcased in Baroque.me and Mta.me indicate that live performances can be enhanced by interactive technological components. In fact, at Stanford University, technology itself has become the instrument. Stanford Mobile Phone Orchestra, an initiative for the Center of Computer Research in Music and Acoustics, “is a first-of-its-kind ensemble that explores social music-making using mobile devices (e.g., iPhones and iPads).”

http://www.youtube.com/watch?v=ADEHmkL3HBg&feature=player_embedded

In 2008, MoPho’s director Ge Wang launched Smule, a start-up company that has developed popular music apps such as Ocarina, “which turns the iPhone into the 12,000-year-old wind instrument.” Ocarina literally transforms your phone into a musical instrument; you hold your phone like a flute and blow air into your microphone! And the app has an even greater feature, the ability to share your recordings and listen to other players all over the world. As Wang was quoted as saying in the Stanford Daily, “Software is a good way to express ideas you may have, and it’s easy to get together people around the world to use it. That’s magical.”

At a time when people seem to be giving away pianos for free, (a search on Craigslist for Pianos revealed just that!), instrumental apps are portable, accessible, and most certainly, magical! While apps cannot replace instruments, they can definitely increase interest in the instrument they so dexterously replicate.

Perhaps it will be these very apps, interactivity, and the utilization of technology in music appreciation and comprehension that will make audiences applaud Brahms, Bach, and Beethoven with undulating waves of encores, bravos, and bravissimos. A 21st century Lisztomania of sorts.

The Participatory Museum: A Must-Read Book for Current and Future Arts Managers

Traveling this weekend, I decided to put aside my school work, leave my laptop at home and finally read Nina Simon’s, The Participatory Museum. As an arts management student, I cannot emphasize enough just how relevant this book is for cultural institution administrators, especially future ones. I have decided procrastinating over the weekend was in the name of the future of museums (at least that’s what I’m telling myself…).

Nina Simon, the author of the book and Museum 2.0 blog, is the Executive Director of the Museum of Art & History in Santa Cruz. Simon shares her own experiences of visiting, working and participating (or not) in museums throughout the book. What I find most critical to the book’s success in discussing participation in the museum setting, and doing so credibly, are the countless examples and case studies ranging from science museums to art museums, and Simon’s personal, professional accounts to events she observed and experienced. The case studies are relevant, contemporary, and thematically and geographically diverse.

The purpose of this post is not to offer a summary of the book, though if it were, I would say this: it is an introduction, resource and guide for cultural institutions on where/when/why/how to engage visitors as “cultural participants, not passive consumers.”

Instead, I will focus on three components of visitor participation and engagement: the different types of participants, the need for constraints and the four models of participation.

Until this weekend, I was under the impression there are two types of museum goers: those who will sit down at a computer screen to video record their reaction to an exhibition as prompted, and those, like myself, who will not. I don’t think I’m alone in that fallacy either. If video-recording or commenting on my experience is the extent of the museum’s participatory program, well then, I’m out of luck. Simon applies research conducted by Forrestor Research to explain the participatory trends and types of audiences in the cultural institution setting. These audiences are:

1.The creators

2.The critics

3. The collectors

4. The joiners

5. The spectators

6.The inactives

Think about YouTube and Flickr. These social media sites encourage participation from all types of audiences, including those who want to post content, share videos and upload photos (the creators); those who want to publicly like, dislike and rate content (the critics); those who like to aggregate the videos and photos they most enjoy in their own profiles (the collectors); those who are members or have an account on social network sites (the joiners); those who consume the videos, photos and blog posts of those who create them (the spectators); and finally, those who have no interaction with online social sites (the inactives).

Ah ha! So those of us who don’t feel comfortable sharing at the video commenting station aren’t lazy museum participants! Rather, the museum has neglected to incorporate a means of participation that engages our type of audience. It is often the case that cultural institutions engage either the creators of user generated content, or the spectators, polarizing the museum audience into those two groups.

Knowing there are critics, collectors, joiners and the inevitable inactives who have what Simon calls, “intermediate participatory behaviors,” a museum must create participatory experiences to discourage participation inequality and to encourage engagement.

Participation inequality leads me to my next point. To encourage participation from all audience types, exhibits must be designed with limitations, constraints and scaffolding. This may seem counter-intuitive if you want open, unrestricted and expressive responses from your audience. However, open-ended questions and activities cause many visitors to run away in fear and self-consciousness. My most favorite art-related quote (by Oscar Welles) so brilliantly addresses this barrier to participation, productivity and creativity: “the enemy of art is the absence of limitation.”

Simon writes

The best participatory experiences are not wide open. They are scaffolded to help people feel comfortable engaging in the activity. There are many ways to scaffold experiences without prescribing the result…A supportive starting point can help people participate confidently – whether as creators, critics, collectors, joiners, or spectators.

Scaffolding and constraints make participating less daunting and audiences feel more confident in themselves and their ideas. Simon provides examples and case studies of successful, constrained projects and activities that engage all types by limiting self-expression and open-ended opportunities. This is brilliant. Is it a completely new idea? No. But Simon provides all the information you need to create quality outcomes for all. She explores what limitations in the cultural institution setting are, how they work, why they work, who they benefit, and how you can implement them in your organization.

Now that we understand the diverse needs and types within the audience and how to scaffold the creative experience, we can now take a look at Simon’s four different models for participation:

1. Contributory

2. Collaborative

3. Co-creative

4. Hosted

The second half of Simon’s text focuses on each model of participation. You can access a handy PDF version of Simon’s matrix that organizes each model according to the organization’s commitment to community engagement, need for control in the participatory process, vision of relationship with the participants, goals for the participants and nonparticipants, etc.

Depending on the organization’s mission, capacity and the situation, different models of participation will be more effective than others. The most critical factor to determine when deciding what model of participation to employ is the extent of control the organization wants over the process and its participants. Once the question of control has been addressed, museums can then determine their vision and desired outcomes for the project, the type of participation activities required to reach those goals and the role of museum staff. The final task  is to measure the success and impact of the participatory project.

I recommend this book to current students and professionals in the museum field. As we enter an age of an increasingly diverse society, it will become even more critical for museums to create opportunities that encourage all audiences to attend, engage and participate.

The Participatory Museum is available in three formats: as a paperback book ($25), a downloadable file ($18), and online (free). I encourage our Technology in the Arts followers to read the book, or simply a chapter of it, and contextualize the material in terms of your own arts organization- be it a museum, community center, arts center or gallery. How do you currently encourage visitor participation? Are you engaging all types of participants? If not, what types of programs, projects or exhibits can your organization support to better engage more visitors?

For further information, check out this previous Technology in the Arts post on a talk given by Simon at the Pittsburgh Children's Museum.

Mobile Fundraising Applications: The Apple policy over one year later

Apple banned fundraising apps for the iPhone, iPad, and iPod over a year ago (to much controversy) just as the first fundraising app hit the market through eBay/MissionFish.  The field of software for fundraising as a result of the ban is anemic. Until this policy is removed it seems unlikely that major fundraising will take place via mobile applications.  As the iPhone is the number one smart phone on the market developers have much less incentive to build software for fundraising purposes.  It can be extrapolated that once the ban is lifted the fund-raising/development world will be playing catch-up for years.

Here are two notable successes/efforts to do fundraising through mobile apps over the last year:

eBay and Missionfish are on the verge of offering donation capabilities through eBay's mobile application for Android (it was originally intended for the iPhone).  These donations should be relatively easy to put through and involves the user downloading the mobile eBay application and then searching for your cause.  On the organization's end the donation item has to be set up as well as the account which will interface with paypal.

In the UK a group called Marie Curie Cancer Care managed to get around the ban by setting up an app that allows users to request donations from friends through text messaging.  The application itself doesn't collect the funds but is party to gathering them.

If you want to take action, you can sign the current petition to overturn the ban here.

Art Meets Tech (and Science!) in London

Allow me, for a moment, to add an exhibit to Naina’s post last week about the “Exhibits on our Wish List” here at Tech in the Arts. This one, however, is a little different. Combining stunning artwork with the latest in technological trends, the focus here is on art from a wide variety of interesting fields: artists who focus on kinetic, robotic, electronic, sound, light time-based and multi-disciplinary new media art and technology. Now in its fourth year, the Kinetica Art Fair, produced by the Kinetica Museum in London, held its 2012 fair this past weekend across the pond, bringing together artists, visitors and exhibitors from around the world in a 5-day event. In addition to the art show, the fair also held presentations, live performances, screenings, panels and an awards show. With over 50 exhibitors in place and over 300 works of art, if it sounds like the world’s coolest and nerdiest art show, it just might be.

The theme of this year’s show helps solidify that opinion: titled “Time, Transformation and Energy,” the show will focus on what the organizers call “the shifting of time in the light of cosmological, astronomical, environmental and evolving universal events.” The feature exhibition of the show, centered on this theme, brings together 18 artists from eight countries, which use and display pulsating sound performances, incredible light shows, kinetic energy showcases, and, perhaps best of all, it includes robots.

What’s unique about the show from my perspective is how it uses time and the evolution of technology to advance new styles of art and expression. The founders of the event, Dianne Harris and Tony Langford, recently gave an interview to the Huffington Post where they talked about what makes the show so unique:

“Kinetica ultimately focuses on a current new trend in art that has a strong historical lineage dating back to the '50s. The work essentially makes suggestions and contributions towards human evolution and reaction to scientific and universal exploration. With the ever-increasing scientific and technological advancements in our culture, many contemporary artists have crossed the threshold from 'fine art disciplines' into new media, with artworks that utilize technology to explore, nurture and comment on our evolutionary processes.”

Another interesting facet of the show is how strongly science is interwoven into its DNA. With exhibits and presentations such as “Contemporary Conditions of Temporality in Kinetic Art” and “Architecture, Digital Media and the Kinesthetic Idea,” the show seeks to provide a scientific and theoretical background to some of the artwork on display.

Even the field of astronomy is a part of the fair as well: artist Paul Malone headlines the “Electric Universe” exhibit where he examines the role electro-dynamics play in the forming of objects that make up the world of astronomy, where visitors can hear about the history of the study of electricity.

Not to be outdone, the historical nature of the program is what appeals to me most. Who wouldn’t want to attend a presentation titled, “From Copernicus to Polish Dragons – From Physics to Poetry of Transformations”?

There are some fascinating works of art at the show as well, although none of them involve polish dragons. One of the most unique is called the Xylophone Wheel by artist Alexander Berchert, which takes the plastic clackers from bicycles and molds them together to create a musical instrument: xylophone plates are attached to the wheel and plastic beads bounce off of them, producing a distinct chime sound.

Another unique work of art, and perhaps my favorite, truly incorporates the world of social media: @TweetLamps, by artist Jordan Burnett, contains a set of light bulbs that are controlled by tweets sent through Twitter, where the lights go off when certain pre-programmed words of hashtags are tweeted.

With the 2012 fair ending yesterday (sadly), we’re a year away from the next show. For a taste of the kind of unique art you can see at the exhibit, here’s a compilation of art from their 2011 show last year:

Kinetica Art Fair 2011 from Kinetica Museum on Vimeo.

So while the 2012 show just ended, judging by pasty year’s fairs, next year’s show should be just as exciting. Anybody up for a trip to London?

Solve for X

Try not to have horrible flashbacks of high school algebra! In this case, Solve for <X> is a new Google initiative, defined as “a forum to encourage and amplify technology-based moon-shot thinking and teamwork”, and <X> is defined by as the intersections of “huge problem”, “radical solution”, and “breakthrough technology”. http://youtu.be/uDDy7QSdt6A

While the website is fairly vague, Solve for <X> sounds like a hub for crowdsourced solutions with a focus on innovative thinking and technologies. The website already has some brilliant talks online – as a visual person, I found Mary Lou Jepsen’s discussion on “Imaging the Mind’s Eye” fascinating.

http://youtu.be/SjbSEjOJL3U

Solve for <X> has a Google+ page to encourage and facilitate discussion; anyone with a relevant talk is invited to share it on the page as long as it meets the criteria (huge problem, radical solution, and breakthrough technology). Solve for <X> even hosted a conference in the beginning of February to bring together innovators to discuss major problems and solutions of the modern world. There’s a YouTube channel with more videos from the site and their conference, with presumably more on the way.

Crowdsource thinking like Solve for <X> and the TED talks certainly provide an interesting set of viewpoints on a wide range of topics. You can bet we’ll be watching to see how Solve for <X> has an affect on culture and the world of art.

Exhibitions on our Wishlist!

In an exhibit at the Museum of Contemporary Art in Sydney, a series of automatically winding tape measures have left visitors immeasurably intrigued. And across the globe in London, a unique exhibition on 3D printing at the Aram Gallery looks at the impact of this technology on the design and artistic process of fields like architecture, manufacturing, and product design. Upon hearing of these exhibitions, we at Tech in the Arts began to dream a futile dream of summery Australia and chilly London before realizing that geographical restrictions are incredibly...restricting. As such, we propose a vicarious, online experience of these fascinating exhibitions.

http://vimeo.com/33709089

Recorders at the Museum of Contemporary Art (MCA) features the work of Canadian Mexican artist Rafael Lozano-Hemmer and consists of  "a 'crowdsourced' show" where "the content is entirely collected from visitors, using technologies such as heart rate sensors, motion detectors, fingerprint scanners, microphones and face recognition software."

One of the installations is titled Tape Recorders, which is a series of motorized tape measures attached to a wall that respond to a visitor’s movement through the space. As a visitor walks by a particular tape measure, the tape begins to unfold vertically, the yellow scale slowly rising against the wall. If a person pauses in front of a particular tape measure, the tape slowly reaches its maximum length (3 meters), and falls to the floor, only to automatically wind itself moments later.

http://vimeo.com/34533540

The beauty of Tape Recorders lies in the installation’s ability to respond to people’s interaction with the various tape measures and to simultaneously make them aware of the duration of their interaction. An article in Humans Invent reported Lozano-Hemmer’s thoughts on the participatory nature of his work: “My pieces do not exist unless someone dedicates some time to them. Most people, with the exception of children, will opt to not participate in an installation in public space – which may seem strange considering that we live in the age of reality TV and the society of the spectacle.”

Another absolutely brilliant installation is titled Pulse Room, which is a room filled with one hundred incandescent bulbs that light up only when a visitor holds the heart rate sensor present in the space. Once activated, the closest light bulb begins to flash in rhythm with the visitor's heart beat, and once the visitor releases the sensor, the  rhythm advances from one bulb to the next, creating a beautiful space that is pulsating with light. "At any given time, the installation shows the vital signs from the 100 most recent participants."

Meanwhile at the Aram Gallery in London, 3D printing takes center stage in the exhibition titled Send to Print/Print to Send. The exhibit “offers an impression of uses of 3D printing in the design industry today” and “shows work by designers and organizations who are developing the capabilities of this technology.”

But 3D printing isn't as novel as it sounds. An article in The Economist notes that 3D printing has been around for "more than a decade" and was originally used by engineers and designers to “make prototypes quickly and cheaply before they embark on the expensive business of tooling up a factory to produce the real thing.” What is novel is that, of late, this technology is being used by designers and manufacturers to create the end product itself.  Rarely do manufacturing technologies surface in the artistic process and yet, 3D printing’s mass customization abilities have been utilized to create clocks, lampshades, dresses, even shoes!

So feel free to print yourself some shoes, clothes, and oh, a pair of tickets to Sydney via London, because these wonderful exhibitions attest to the ability of artists and designers to redeem objects and technologies from the banal utility of everyday life.

Speaker Series' Spotlight: Chad M. Bauman, Director of Communications for Arena Stage at the Mead Center for American Theater

On February 10th, the Master of Arts Management program at Carnegie Mellon University will welcome Mr. Chad Bauman, Director of Communications for Arena Stage at the Mead Center for American Theater to speak as part of our Speaker Series. His presentation, Confessions from an Arts Marketer – Learning from the Past, Looking Toward the Future, will highlight the worst practices in the field, what can be learned from them, and how to move beyond them. I recently chatted with Chad and talked Tweet Seats, fire in the belly, and what he wished he had known about the field from the very beginning…

Elizabeth @ Technology in the Arts: You’ve held top, senior positions as the previous Director of Marketing and Communications for Americans for the Arts and now as Director of Communications for Arena Stage. You’ve clearly figured it out. But even so, what’s the one piece of advice you wish you had received before entering the field?

Chad Bauman: I am very thankful for my education from CalArts in Producing and Theater Management. But I would have to say…I wish I had learned how to get stuff for free. When you are first starting out, it’s how good are you at convincing people to give you stuff for free- advertising space, promotional opportunities…it’s absolutely critical for smaller companies; you have to do it really well.

E: Now, with all the social media networks out there, it must be easier to get recognized and make connections with those who CAN give you stuff for free.

C: Earlier on, it was super controversial for arts organizations to be on social media; they didn’t understand what the value would be. It also used to be a smaller company could distinguish itself on social media, but now there is a lot more clutter. Being on social media is an exceptional way to get free promotion, but now you have to compete with everyone else out there.

E: So I have to ask, in your opinion, which is the better platform to get a message out and to get attention, Twitter or Facebook?

C: I’m liking Twitter more and more. It’s the most efficient platform. It began with Friendster, then MySpace, then Facebook. I think Facebook use is on the decline and Twitter is on the incline. It’s more of a conversational tool.

E: How about audience members Tweeting during a show? Tweet Seats?

C: You have to be careful; you have to find a balance with Tweet Seats. There was a case where a theater established Tweet Seats for a show, but the resident writers of the production were never consulted and they were not on board with it.

E: What are you more in favor of then, Tweet Seats or post-experience Tweeting?

C: I am more in favor of post-experience Tweeting. You can’t get the full experience if you are on your phone, you’ll miss something. You can miss the most crucial detail, especially in a very nuanced performance. There are many other ways to invite conversation about a production.

E: For those of us logging in hours on online job boards and stalking career services on an daily basis, what are the qualities you look for as Director in a potential employee or intern?

C: Fire in the belly. By that I mean, a person who is internally motivated. I’m not sure you can teach it. They want to do a great job and are motivated by wanting to do a great job. You can teach skills, but you can’t teach internal motivation.

E: In particular to marketing?

C: I look for people who are not afraid to take risks, calculated risks, but risks nonetheless. You have to be willing to take a risk in an entrepreneurial spirit.

E: We, my fellow job and internship seekers, thank you for that advice! I don’t want to take up too much more of your time, so one last question. In a recent blog, I looked at the changing face of America over the next four or five decades and its shift to a minority-majority population. How can visual arts or performing arts organizations expand their audience to reflect this change?

C: First, it’s about programming and community outreach. At Arena Stage, we go out into the community, to churches, to schools, to make personal relationships. You can communicate to younger demographics about your organization’s activity and productions using technology tools. But it’s about programming. Marketers are very good at targeting a specific demographic and figuring out what tools to use. But regardless of the tool, there has to be an interest in the production or the organization’s mission.

You can read more about this Speaker Series event on the Master of Arts Management Speaker Series' website, discuss arts marketing with Chad on his blog, and find further information about the Master in Arts Management (MAM) program on the Heinz College webpage.

Interview with Chad Bauman conducted and condensed by Technology in the Arts contributor, Elizabeth Quaglieri.

Mobile Giving, Where is it now?

Natural disasters gave rise to the phenomena of donating money via text message to causes but where is Mobile Giving today?  Now that this technology is several years old it deserves review of efficacy as well as analysis of best practices in the field.  Mobile giving may be the province of national campaigns for the most part but there are some notable successes with regards to using this technology for regional or local campaigns.

The growth of the mobile market is well documented as is the growth of the smart phone market.  Some recent surveys indicate that over 95% of Americans have mobile phones and that over half of those mobile phones are smart phones.  Likewise the mobile giving market has fleshed out in the the last three years as there are dozens of vendors for this technology offering services for a variety of different types of clients.  Choosing a vendor can make the difference on the margin of the campaign but more to the point the way that you build your strategy around mobile giving can have an even greater impact.

Mobile giving vendors can take a hefty chunk of the income from any given donation.  Other vendors such as the Mobile Giving Foundation remit 100% of a donation to the non-profit to which it is intended within 30 days but require an application service partner to complete the interface with your donors (costing $90-400/month plus per transaction fees) and won't do business with you if you filed a 990 showing less than half a million dollar gross revenue.

Mobile giving seems to be most effective under the media spotlight.  It helps harness the free marketing of celebrity or press attention into a real action that can be taken by a patron or concerned community member.  The immediacy of the mobile medium allows a community to rally around a crisis quicker than any other avenue and as such makes it much easier to make spontaneous action.

Relatively new developments in mobile giving include higher maximum giving amounts, mobile bar-codes (aka QR codes), and application development for smart phones.  Every year more vendors become available for mobile giving which is driving down economic costs and driving better feature development.  One could extrapolate that before long it will become worthwhile even smaller arts organizations to use this tool as part of development strategies.

Artistic Inspiration and the Fall of Kodak

A new exhibit in our nation’s capitol is as breathtaking in its quality as it is in its simplicity: seven world renowned artists offering up private photographs of their daily lives and sharing them with the world, alongside beautiful works of art. The uniqueness of the exhibit, however, lies in its inspiration. Kodak, the company loved around the world for its handheld cameras and impact on the lives of artists everywhere, serves as the inspiration for the exhibit, as all of the photographs taken are from simple Kodak handheld cameras. Given recent events, however, the inspiration is bittersweet: having recently declared for bankruptcy, and fear of liquidation rampant, artists everywhere face the reality of a world without the company that inspired so many of them to take their first photograph.

The exhibition, Snapshot: Painters and Photography, Bonnard to Vuillard, opened this past Sunday and continues until May 6th at The Phillips Collection Museum in Washington, D.C. Organized in conjunction with the Indianapolis Museum of Art and the Van Gogh Museum in Amsterdam, the exhibit features the work of seven dynamic artists: Pierre Bonnard, Maurice Denis, Edouard Vuillard, Felix Vallotton, George Hendrick Breitner, Henri Evenepoel and Henri Riviere.

The idea behind the exhibit is simple: taking their cue from the inspiration of the Kodak handheld camera, first introduced in 1888, all seven artists experimented with the simple device and provided images that captured their daily lives and the world around them. All seven artists captured images of beauty and resonance, and all together compiled over 200 photographs for the exhibit. The artists as a team took over 10,000 photographs with their trusty Kodak cameras, and the great thing about the exhibit is that most of the photos are unpublished and never seen before in public. Most of the images were meant to remain private, and instead of keeping them in their personal collections, the artists have decided to share them with the world.

One of the nice things about the exhibit is how some of the photographs in the collection served as inspirations for later paintings. You can see, side by side, the original photographs next to the paintings. The other parts of the exhibit feature over 70 paintings, drawings and prints from the artists.

The larger point here, at least for me, is how this relates to the recent news of Kodak’s bankruptcy. As reported by the New York Times and others, Eastman Kodak filed for bankruptcy last month, with many in the business world predicting that liquidation may be in its future. Founded over 131 years ago, Kodak has struggled to remain competitive in today’s technological environment, with more and more photographers going digital and leaving the company’s tried and true 35mm cameras behind.

Kodak is not the first company to struggle in the face of new technologies, and it certainly will not be the last. But as it relates to the arts and technology as a whole, this case takes on additional meaning. So many artists and photographers first fell in love with cameras and taking photographs because of Kodak and their simple 35mm cameras. In the age when film was king, Kodak had a near monopoly on the 35mm business, with competition from Fuji in recent decades. Kodak’s efforts were responsible for creating millions of artists and some of the images that have resonated with us for decades.

Kodak’s lessened stature may not have been noticed by many over the past ten years, as digital cameras have boomed and consumers have been more concerned with LCD screen size and optical zoom size instead of remembering what kind of film to buy. But for anyone who has ever bought a Kodak handheld and been introduced to the wonderful world of photography, it stings a little bit.

Even as Kodak sought to expand its portfolio over the past decade, knowing that this moment was going to come, it could still count on people seeking that old fashioned thrill of the disposable camera. But as more and more people turned to digital, and the company failed to do well enough in the other fields it has ventured into in recent years, including printers and digital cameras, it was only a matter of time until the company was in danger of folding.

I still remember taking pictures with a Kodak handheld when I was a kid, eagerly joining my mother as we went to the store to develop pictures of our family vacations. When I worked in retail in high school and college, I worked with Kodak vendors who introduced us to their latest 35mm and digital cameras. I had friends who worked for Kodak, both at their main offices in Rochester and as field representatives.

So as it relates to the exhibit in Washington, it’s refreshing to see a new exhibit that seeks to capture the joy of artists taking simple pictures with their trusty Kodak handhelds. Even as technology changes, ultimately for the better, a nod to the photograph’s past is especially appreciated.

The beauty of technology is that current and future generations will find inspiration from the arts in new and exciting ways. Digital cameras are becoming extremely affordable and are allowing more and more people to experience the joy of photography. Online editing tools are allowing people the tools to create beautiful, dynamic images at resolutions as large as their imaginations.

Twenty or thirty years from now, will museum exhibits look back on the era of our current technology, digital cameras, as society leaves them behind for something else? It’s too soon to tell, but we do know one thing: the beauty and joy of photography will continue to entertain and capture the imaginations of people of every age and background. As we move forward in an era of exciting technological breakthroughs and products, it’s a shame that a company like Kodak may not be around to enjoy it.

(Photo: courtesy of the Phillips Collection)

TechSoup launches Annual Digital Storytelling contest!

Whether they know it or not, every organization has a story to tell. But sometimes, it just so happens that this story is lost amid the frenetic activities of day-to-day work, and soon finds itself sitting quietly in the old forgotten folder of organizational history. Well, the month of February is the time to retrieve that story and subject it to some digital editing. This is because TechSoup, an organization that enables non profits to achieve their mission through technological solutions, has decided that some stories are best told digitally!

Recently, TechSoup launched its Annual Digital Storytelling contest which, “combines professional instruction and friendly competition into a hands-on media-making project.” Over the month of February,“TechSoup Global will host a series of interactive events including Twitter Chats, live webinars, and trainings designed to help nonprofits produce a one-minute video or five-picture Flickr slideshow that tells the story of its organization.” Yes, a minute or five pictures is all you have!

http://www.youtube.com/watch?v=ccCwQeAo4l4

TechSoup will accept submissions through February 29th, and in March, a panel of judges will select the organizations with the very best videos and “take their digital storytelling to the next level.” Another interesting and fun aspect is the Audience Choice Award, where “winning and notable submissions will be screened in San Francisco and live-streamed online through SecondLife as a special “red carpet” event on March 28, 2012.”

TechSoup’s competition is beneficial to not-for-profit organizations because stories are one of the most engaging ways to raise awareness and gather support. If an organization has a compelling story, people will listen. Better yet, if an organization can narrate it digitally, people will not only listen but they will also share it! And if the vast and ever expanding YouTube community is pleased, it might just go viral!

So non profits, make haste! You have a month and at most, a minute!

Connecting to Art with ArtClix

Mobile applications have become the new way to increase interaction between museum visitors and the art hanging on the walls. The High Museum of Art in Atlanta joins this trend with their new mobile app, ArtClix. Produced by Second Story, ArtClix was designed for the High’s modern art exhibition (from the collection of the Museum of Modern Art, New York), “Picasso to Warhol” which runs through April 29^th of this year. ArtClix is flexible, however, and content can be updated for future exhibitions.

Check out this video on ArtClix from Second Story on Vimeo:

Much like The Warhol: Art app, ArtClix allows users to unlock new details about the works of art, including curatorial details for art buffs. ArtClix also has tools to allow users to share the piece to their friends on Twitter, Facebook, or email, similar to MoMA’s Talk to Me app.

Then ArtClix gets really cool, employing image recognition technology to allow users to do all this with just a photo of the image, just like Google Goggles at the Met. Users don’t have to be in the museum to enjoy the app, I downloaded it my Droid and played around. Lots of great artworks with little blurbs on each. What really fascinated me was the “Add Your Voice” feature to each work, allowing every user to post a comment on the work. This creates a community within the application, and a unique opportunity for discussion, as opposed to showing your friends on Facebook and receiving their feedback. The potential of interacting with users you may never meet is fascinating to me, and shows the global possibilities of mobile applications .

Image recognition technology could be the future of how every smart phone user attends a museum, and it will be an interesting trend to watch. In the mean time, ArtClix is ahead of the game, and a great addition to the High’s modern art exhibition.

Art Hack Day: A Codification of Coolness!

This past weekend, a warehouse in Brooklyn was home to a 48 hour marathon of technologically derived artistic activity. The two day-long event, titled Art Hack Day, was organized by 319 Scholes, an organization that “supports digital arts and experimentation through exhibitions, lectures, panels, participatory workshops, and live performances.” Art Hack Day’s participants were a contrasting group of “hackers whose medium is art and artists whose medium is technology.”

Notwithstanding the title and the foreboding logo of an animated axe, the event was in fact “dedicated to cracking open the process of art-making, with special reverence toward open-source technologies.” And reverential is all that we can remain, because whether we know it or not, we use open-source technologies such as Mozilla Firefox or the Android operating software on a daily basis. Under the grim and inclement climate of SOPA and PIPA, it would be remiss of us to overlook an event that celebrates open-source through digital creativity and art.

Each project undertaken at Art Hack Day was accompanied by a Twitter hashtag, where online viewers could converse with the artists and hackers. Even though the “part-happening, part-hackathon” event is over, the projects can still be viewed online, though the information provided is brief and leaves one wanting to know more. But in all the fairness of open-source, they did provide a live streaming tour of the event last Saturday.

Anyhow, the results of Art Hack Day range from the quirky to the technologically cool! For instance, there is a project titled Bot Zoo, which is essentially a humorous and sarcastic portrayal of spam bots. While malicious bots are those ridiculous advertisements on the web that entice you with equally ridiculous offers (free iPads), the project portrays them as “‘rare, gentle creatures” that “don’t want to hurt us.” Harmless bots aside, if you were tired of surfing the net, why not dive in and start swimming?

Titled SwimBrowser, the project applies Kinect’s ability to recognize body movements, specifically arm motion, in the navigation of the web. In this aquatic browser, you zoom in by swimming forwards, zoom out by reversing the motion of your arms. Moreover, you can also scroll, click, and open up new tabs through a host of  intuitive arm movements. Flailing your arms around has never been more fun!  But be sure to build up stamina because with SwimBrowser, getting tired of browsing the Internet is no longer in the sea of figurative language.

http://vimeo.com/20255369

The project won the 2011 OpenNI Developer Challenge and its developer, David Solarsky even gave a talk about SwimBrowser at CMU last October for Art+Code 3D.

For those who would like a hand at storytelling, there is Story Wheel, a site where you can narrate stories using Instagram pictures and SoundCloud recordings. Another captivating project is OneHolePunch, "an iphone app that collects circles from your environment and keeps them in your pocket." And the codification of coolness doesn’t stop here. 

Take, for instance, Skippable Rope, a virtual skipping rope created out of a pair iPhones that will have you jumping for joy, at least until you get tired or fall out of sync. Or Bike-in Movie, where the movie speeds up as you speed up on your stationery bike! Star Wars fans might want to take a look at Star Wars Uncut GIFs, which is a collection GIFs made from crowdsourced 15 second reproductions of the Star Wars movie, and finally, a project named Aliens That Look Like Skrillex. Yes, Aliens That Look Like Skrillex. In all, there were 35 projects, all of which are worth exploring, because they will leave you in a state of, to quote Eddie Izzard, "techno-joy!"

So if the world of hacking is as alien to you as aliens that look like skrillex, the projects showcased on Art Hack Day are a neat way to begin familiarizing yourself with what open source technologies can achieve in the field of digital and experimental art.

Videos to make your Wednesday less like Wednesday and more like Friday

It's Wednesday, sigh. To help with your mid-week blues, here are a few humorous and just plain cool videos. Ever wonder… …what it would be like to work for Twitter? We regularly emphasize the benefits of Twitter and other social media networks for arts managers, fundraisers, developers, marketers, PR personnel, etc. So today I offer a break from the usual discussion about Twitter and instead, an “over-budget,” under-informative and comical video highlighting the Twitter office experience featuring Twitter CEO Dick Costolo…

[embed]http://www.youtube.com/watch?v=vccZkELgEsU[/embed]

…how much video is uploaded to YouTube a day? Then check out this website that visualizes just how much video it is in comparison to other worldly and environmental phenomena.

[embed]http://www.youtube.com/watch?v=sHPfc6whaSk[/embed]

…about a popuphood? It’s exactly what it sounds like, a neighborhood or block of pop-up stores. But these aren’t your typical, temporary pop-up stores. In an urban initiative to revitalize the historic Old Oakland neighborhood in Oakland, California, popuphood is providing six retail store owners with free rent to occupy vacant storefronts in the neighborhood. The ultimate goal is for the six stores to be successful enough at this location to sign a long term lease upon the close of the first six months. Innovation in economic and urban development at its very best.

[embed]http://vimeo.com/evakolenko/popuphood[/embed]

Hope these ideas make your Wednesday all the more pleasant!