Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban.
Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.
This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.
Technical innovations are increasing opportunities for patrons who have low or no vision to engage with the arts. There are four dominant approaches for serving these members of the community: seeing through touch tours, beacon technology, audio description, and applications on personal devices.
Image credit: National Park Service
Artificial Intelligence is opening up a new world of possibilities for arts organizations in terms of programmatic offerings, guest services, and management. A recent convening of the American Alliance of Museums, hosted by the Perez Art Museum Miami, and sponsored by The Knight Foundation and Alley Interactive, brought together museum professionals, technologists, and futurists to discuss how AI is, and can be used in museums.
There is a significant distinction to be made between the traditional model of AI-generation - where an algorithm simply produces a piece of art - and a more interactive form of generation, where the algorithm is actually part of the art. The question then becomes, how can artwork that requires ongoing AI generation and adaptation can be integrated into the traditional marketplace?
Image source: Philip Beesley Architect Inc.
AMT Lab contributors have explored how geographic analysis can help increase programmatic effectiveness, but there are many ways nonprofits may leverage their data with geographic analysis. As with any data-based project, 90% of the work happens before it’s time to analyze. There are important intermediate steps a nonprofit administrator must take in order to leverage the full possibility of their address level data. Outlined below are 5 steps an administrator should take before delving into geographic analysis headfirst.
As we conclude our series on Emerging Technologies for fundraising, we are excited for the opportunities facing the arts sector. As noted in early parts, digital giving is growing at a faster rate than individual giving overall, thus it is critical for fundraising professionals to develop or continue to engage in new digital pathways. The findings and recommendations from the national survey are below with our full report available here or for download in the publications section linked above and organized by content category.
